The key visual of Amazon Fashion Week TOKYO 2017 A/W, has been created.
The creative & art direction and graphic design work for the key visual was undertaken by YORUKO BANZAI.

 

Amazon Fashion Week TOKYO 2017 A/W
Key Visual

Concept

REAL
There exists a fusion and contrast between two-dimension (online) and three-dimension (reality).
On the one hand, 2D can give off the illusion that something is real, while on the other hand, there is also the reality that those seen in 2D can be attained immediately in 3D.
The distance that existed between what you see and what you can touch, is dissipating.
This concept expresses the world of today, where anything, regardless of 2D or 3D, can become REAL.

Staff

■Creative & Art Director
YORUKO BANZAI (BANZAI DESIGN)

Born in Osaka, in 1982, graduated from Kyoto Seika University.
Now based in Tokyo, as the designer/creative director of the creative project “BANZAI”, he is actively involved in a wide variety of expressive styles that cross over the boundaries between art and fashion, including creating art pieces, advertisements, art direction / creation of exhibition space for apparel brands, and graphic designs for corporations.
As a fashion brand, “BANZAI” has many influencers among their fans.
http://yorukobanzai.com/

■Model
SELENA MOTOLA（BOX CORPORATION）

■Photographer
SATOMI YAMAUCHI

■Videographer
RIYO NEMETH

■Stylist
YUMI NAGAO（Sister / FAKE TOKYO）

■Hair & Make-up Artist
KENJI TOYOTA（SHISEIDO）

■Graphic Designer
NATSUMI HOSHI

■Music (Video)
Mars89

Costume Coordination

Jacket & Pants: SOSHI OTSUKI