About DIGITAL programs

At RakutenFWT, as an effort in “strengthening digital projects”, the “DIGITAL VOICE” project has been put into effect since the 2021 S/S season, involving fashionistas and influencers, mainly to raise the level of acknowledgement of both RakutenFWT and participating brands.
This year again, various projects will be carried out, including “DIGITAL VOICE RECOMMENDATION”, one of the most popular projects of last season in which fashionistas representing Japan and overseas introduces their favorite looks and attention worthy points in recommendation form, and “DIGITAL VOICE SNAP”, the street-snap project in which fashionistas wear collection items of participating brands.
 

 
■「DIGITAL VOICE RECOMMENDATION」
Fashion journalists, editors, buyers active in Japan and overseas, will recommend highlights of brands presenting at Rakuten Fashion Week TOKYO 2022 A/W, along with attention-grabbing items.
 

 
■「DIGITAL VOICE SNAP」
A street-snap project starting in the 2021 S/S season, with actresses/actors, models, creators, etc. embodying the “now of fashion”, wearing collection items of brands participating in Rakuten Fashion Week TOKYO. In official sited and SNS during the 2022 A/W term, they will introduce attractions of participating brands from a viewpoint differing from runway shows, under the theme of “STREET RUNWAY”.
 

 
Snap model（ABC）
Amity
ARIA POLKEY
Masaki Seko
Miki Ehara
Shuzo Ofhira
Tina Koyama

YAMATO
 
Recommnd（ABC）
AYANA（Beauty Writer）
Go Akimoto（AKIMOTO Inc. director）
Maiko Shibata（RESTIR Creative director）
Tracey Cheng（Vice President of Merchandising（Womenswear））
Yu Masui（Fashion journalist）
※The above participating members are some members.
 
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DIGITAL VOICE PROJECT
 
PRODUCTION：STEKKEY
PRODUCER：Takahisa Sunaoshi
COMMUNICATION ADVISER：Yuko Matsumaru
ACCOUNT MANAGER：Shohei Kawai
CREATIVE DIRECTOR/EDITOR：Shunsuke Okabe
PRODUCTION MANAGER：Yuya Toma、Yuta Shimizu (Eild)
PRODUCTION STAFF: Anri Murakami、Yuki Yokoyama (UNITED WORKS)、Misa Tajima、Teruko Yako、Mio Toyoda、Ryosuke Kondo
PHOTOGRAPHER：Dai Yamashiro
PHOTOGRAPHER：Riku Ikeya
STYLIST：Riki Yamada
MAKEUP ARTIST : Risa Chino(beauty direction)
MAKEUP-ARTIST : Tamayo Yamamoto
HAIR STYLIST : Hayate Maeda
HAIR STYLIST : Masashi Konno
DESIGNER：Takaya Ito (REALROCKDESIGN)