Announcing the start of the “JFW Brand Support Program” a new support program hosted by the Japan Fashion Week Organization to start from the Rakuten Fashion Week TOKYO 2023 S/S season
a new support program hosted by the Japan Fashion Week Organization
to start from the Rakuten Fashion Week TOKYO 2023 S/S season
This is to announce that the Japan Fashion Week Organization (JFWO) will be introducing the “JFW Brand Support Program”, a new support program for designers, starting from this upcoming Rakuten Fashion Week TOKYO 2023 S/S season.
The objective of this program is to nurture and support new talents who have the potential of being globally active, through the mission that JFW shoulders of being a “gateway to the world for new, upcoming designers”.
Award-winning brands of physical presentations will be given support for presentation throughout the year, to allow for growth of the brand and increase opportunities for the brand to raise its level of global recognition. As for digital presentations, we will be connecting them with challenging new methods of expression which are predicted to expand further in the future. Through such supports, we aim to provide opportunities for award-winning brands to advance forward to the next stage.
In this program, 1 brand carrying out a physical presentation, and 1 brand carrying out a digital presentation will be selected as an award-winning brand.
［For brands giving physical presentations］
■Prize: \1,000,000 (not including tax / in the case of an individual designer the amount withholding tax)
・Others: Use of Official venues free of charge, along with exemption from paying participation registration fees, etc.
・Exemption from paying participation registration fee for the season following winning the award, and method of presentation will be discussed according to the wishes of the brand.
■Method of screening: Screening of actual pieces by the screening committee, along with qualitative assessment of other points
■Brand application period: May 20th (Fri.), 2022 ～ June 10th (Fri.), 2022 must be received by 18:00 (Japan time)
■Announcement of winner: Planned for early July
■Conditions to apply: A brand presenting a physical show for the very first time.
* Please check the application requirements (PDF) for other conditions and details.
■How to submit your application ：
Please readApplication requirements for this program(PDF) and the participation guide (PDF) and the COVID-19 Infection manual carefully, and email your Entry Sheet (EXCEL) along with all necessary documents/data to the “Japan Fashion Week Organization/contact person: Minegishi”.
■Application Form Sending Address：
Indicating “Application to Rakuten Fashion Week TOKYO 2023 S / S Brand Support Program Participation” as the title, please email documents and send data by post.
Person in charge: Ms. Minegishi
Japan Fashion Week Organization
6th Floor, Giraffa Bldg., 1-6-10 Hiro, Shibuya-ku, Tokyo 150-0012
Mail: rakutenfwt23ss@jfw.jp
［For brands giving digital presentations］
■Prize: \500,000円 (not including tax / in the case of an individual designer the amount withholding tax)
■Subjects: Those brands presenting digitally, applying for participation in Rakuten Fashion Week TOKYO 2023 S/S by May 27th, and agreeing to participating in the screening for this award.
■Method of screening: Qualitative assessment of work/expressionism (artistry) by the screening committee, along with viewing frequency in the Rakuten Fashion Week TOKYO Official YouTube account (during a selected time period)
■Announcement of winner: Planned for late September
* Please check the application requirements (PDF) for other conditions and details.
Members of the screening committee are presently being determined and will be announced at a later date.
※Please note, details of support contents / announcement schedules may change.
Notes of caution
※Applications submitted after the deadline will not be accepted for any reason whatsoever.
※Indirect application by third parties (PR companies, production companies, etc.) are not accepted. We ask that the brand applies themselves, directly. For inquiries regarding applications, please contact the person in charge: Minegishi (brand@jfw.jp).
