Sponsored by the Japan Fashion Week Organization
Continuation of the “JFW Brand Support Program” in 2024 fiscal year

 
The “JFW Brand Support Programs” which the Japan Fashion Week Organization (hereinafter indicated as JFWO) launched in the 2023 fiscal year as a new support for designers, will be continued again in the 2024 fiscal year.
 
This program is aimed at fostering and supporting new talents with the potential to excel globally in the fashion industry,through the mission shouldered by JFWO of “being the gateway to global success for new designers”. The program consists of two divisions, the physical division (JFW NEXT BRAND AWARD) and digital division (JFW DIGITAL GRAND PRIX), and award-winning brands of each division will receive support from JFWO in growth of the brand, along with raising global recognition, broaden activity opportunities, to act as a catalyst for the brand to advance forward to the next stage.

※For information on application to the Rakuten Fashion Week TOKYO 2024 S/S season, please confirm from here.

“JFW　BRAND SUPPORT PROGRAM” Entrance Requirements

【JFW NEXT BRAND AWARD 2024】

The application period for NEXT BRAND AWARD 2024 (Physical Category) has ended.
Thank you for many applications.

■Support contents
The following support will be provided towards giving a presentation in physical show format at Rakuten Fashion Week TOKYO 2024 S/S to be held in August 2023, along with a continual presentation in physical show form at Rakuten Fashion Week TOKYO 2024 A/W to be held in March 2024.
 
➤Prize money: \2,000,000/per year (excluding tax / in the case of an independent designer, the amount withholding tax).
For both S/S, A/W seasons, the amount of \1,000,000 per season to be remitted to the account of your choice, after the end of each term.
➤Use of Official venues free of charge, along with exemption from paying participation registration fees to give a physical presentation at Rakuten Fashion Week TOKYO 2024 S/S to be held in August 2023.
In addition, opportunities of aggressive communication with JFW Official media, etc. will also be provided.
➤Exemption from paying participation registration fees to participate in Rakuten Fashion Week TOKYO 2024 A/W to be held in March 2024.
※If Official venue is used, exemption from paying venue charges.
 
■Application period：May 12th (Fri.), 2023 ～ June 9th (Fri.), 2023 Must be received by 18:00 (Japan time)
■For other details, such as qualification / application, etc. please confirm the entry requirements list here and apply.
※Please download the application form from here.
 
【JFW DIGITAL GRAND PRIX 2024】
■Support contents
The following support will be provided towards collection presentation pieces announced at Rakuten Fashion Week TOKYO 2024 S/S to be held in August 2023, Rakuten Fashion Week TOKYO 2024 A/W to be held in March 2024, along with brand promotion videos, brand image videos of brands participating in both seasons.
 
➤Prize money: \1,000,000 (excluding tax / in the case of an independent designer, the amount withholding tax).
 
■Entry deadline：May 12th, 2023　～　March 31st, 2024
■For other details, such as qualification / application, etc. please confirm the entry requirements list here and apply.
※Please download the application form from here.
 
【Precautions】
※Applications submitted after the deadline will not be accepted for any reason whatsoever.
※Indirect application by third parties (PR company, production company, etc.) are not accepted. We ask that the brand applies themselves, directly.
※If you have any questions regarding the application, please contact the person in charge: Minegishi.