The theme of the 2024 S/S season is “OPEN, FASHION WEEK”.
Now that the world is gradually opening up, beginning to move, with “certainty” coexisting with “uncertainty”, the key visual of the 2024 S/S season expressing “OPEN” is being announced today. This key visual has been created as the very first full 3DCG （※） for fashion week.
（※）Full 3DCG: An expression method of computer graphics (CG), drawn in 3-dimensional expressions.

©JFWO

 
■Concept of the 2024 S/S key visual
Rather than “either being better than the other”, this world demands for “equally good”.
With certainty and uncertainty coexisting,
A new value is born from the fusing and/or chemical reaction of these.

This is what “OPEN” is, and the shape of the world of the next generation.

As fashion designers pour passion into clothes,
As the people who wear the clothes express themselves freely.

Rakuten Fashion Week TOKYO is
Overflowing with energy to make this world “OPEN”.
Release, now.
Those desires!
 
-　Sentiment behind the theme　-
Amid a society in which various values, points of views, lifestyles coexist, we feel that a brighter new era with more freedom will be created by “OPENING” our minds and mutually accepting individual values, expressionisms, in coexistence. And it is our wish to express the energy to “OPEN” oneself through fashion.
 
– Symbolic visual –
As a model symbolic of advances in AI, a diversifying society and/or values such as gender identity, and the theme itself, the expression was made utilizing AI and CG. The visual has been made to express this model stepping out from the “runway”, a restricted supreme space, to an “OPEN world” at which the power of fashion is released with no end.
 
Establishing of a 2024 S/S KV Special Site
Starting with information on the key visual, various programs of the 2024 S/S season, information on events, etc. will be updated and released on this special site at all times, so please check it out.
URL：https://rakutenfashionweektokyo.com/jp/seasonlp/24ss
 
– 2024 S/S key visual, production staff –
To enable the linking of various events with the key visual at the core, creators from a variety of fields have gathered irrespective of genres, including a planner, art director, digital fashion designer, media artist, CG creator, AI specialist, etc
 
Art Director: Motoko Marui
Born at Oita Prefecture, in 1985. Because of growing up in a family that moved around a lot due to job transfers, in order to learn to play by herself, she began to play with her mother’s window 98 paint tree in her teens and became infatuated by graphics. Studied graphic design at Osaka and moved to Tokyo in 2007.
After becoming independent in 2014, has been active in a wide variety of fields, including a wide array of CD jackets, advertisements, collaboration with brands, etc. In 2021, hosted a solo exhibit titled ‘Play’, using toys as motifs.
 
– Other staffs –
Digital Fashion Designer（Main Model）: Yoshitomo Ito / Chie Tsukagoshi （Déraciné）　
CG Lead Designer：Takashi Fujimoto (OBF TOKYO)
Producer/Planner/Creative Director: Takahisa Sunaoshi (STEKKEY）　　and others