Pitti Immagine launches a partnership with Japan Fashion Week Organization to reinforce promotional activities related to Pitti Uomo towards the Japanese media and the fashion system, to develop special projects focusing on menswear and lifestyle
 

 
“The Japanese fashion system, as a whole, – says Raffaello Napoleone, Pitti Immagine Chief Executive Officer – plays a central role for Italian fashion and therefore for the Pitti Immagine trade fair activities in the clothing and textile sector. And we know how useful the Pitti fairs and events are also for the global promotion of the best Japanese fashion proposals. We believe that – especially now, when the long wave of economic and political shocks of the last five years is being felt most strongly on international trade – our commitment to Japan must grow in quantity and quality, especially through coordinated and unified action in the direction that addresses manufacturing companies, specialized shops and department stores, young designers and emerging brands.”
“With the aim of starting an integrated promotional policy towards the different players and most influential communities of Japanese fashion, the choice to collaborate with Japan Fashion Week was natural, given the role of essential reference that it has towards the entire fashion system of its country. Moreover, Pitti Uomo and JFW have a long history of successful joint projects, the result of a beautiful harmony of intent and methods of execution.
On the occasion of the upcoming Pitti press tour in Asia, we are happy to start a new and promising joint work”.
 
Comment from Hiroshi Komoda, the Japan Fashion Week Organization Executive Director, about the new partnership:
“We are very honored to build this partnership with Pitti Immagine, which has a history of more than 50 years and not only deals with garments but materials like us. Pitti Immagine Uomo has been the efficient first step into the European market for many Japanese brands. From 2012, through many collaborations with Pitti Immagine, we have introduced more than 50 brands and projects within th Pitti Uomo platform. Just to mention a few, VERSUS TOKYO, sulvam, BED j.w. FORD, yoshiokubo, TOKYO FASHION AWARD, TOKYO KNIT, and J∞QUALITY. We hope to empower both the Italian and the Japanese fashion industry with our partnership by taking care of the journalists that covers the event and furthermore, we hope to expand the event with buyers, exhibitors, and events.”
 
About PITTI IMMAGINE
Pitti Immagine is a global promoter of Italian and international excellence. Primarily owned by the Centro di Firenze per la Moda Italiana (CFMI), it is an internationally recognized leader in organizing fairs and events to promote the made in Italy productive culture and some of the most innovative worldwide lifestyle companies. From sartorial shows at Florence’s Palazzo Pitti during the ‘50s to leading the forefront of Italy’s fashion & textile exports, today the Pitti Immagine legacy extends from fashion (PITTI UOMO, PITTI BIMBO, PITTI FILATI, e-P SUMMIT) to enogastronomy (TASTE), perfumery (FRAGRANZE), publishing (TESTO), dance (DANZAINFIERA), cycling culture with BECYCLE and more. The core of the partnership with JFWO is PITTI IMMAGINE UOMO, the world’s most important platform for men’s clothing and accessory collections.
 
About JAPAN FASHION WEEK ORGANIZATION
The Japan Fashion Week Organization (hereinafter referred to as, “JFW Organization”) was established in 2005 with the cooperation of the textile/fashion manufacturers, fashion designers, and distributers, so both the upstream and downstream side for the purpose of further strengthening and developing the international competitiveness of Japan’s textile and fashion industries.
The JFW Organization hosts the “Tokyo Fashion Week”, “TOKYO FASHION AWARD” and “FASHION PRIZE OF TOKYO” to support the designer’s business, and the “a href=”https://www.ptjapan.com/index2.html” target=”_blank”>Premium Textile Japan“, “JFW Japan Creation” and the Japan Booth in the MILANO UNICA to support the manufacturing business in order to disseminate information about Japan’s superior textile/fashion products and services overseas and establish Tokyo as “only one the base for textiles and fashion in the world” and the center of fashion trendsetting in Asia.
In addition, in order to achieve the objectives mentioned previously the JFW Organization works in consort with designers, manufacturers, and apparel retailers to implement various industry related events and aims to strengthen ties with fashion related organizations both in Japan and overseas.