On the occasion of its 20th anniversary, JFW has prepared a special press release reflecting on the distinctive fashion culture that has emerged in Tokyo over the past two decades. This release poses key questions: What kind of fashions have been born in Tokyo in this time? How have the formal and social qualities of Western dress been adopted and continually reinterpreted through the lens of the era and the individual? Guided by the five key themes listed below, the press release reflects on the evolution of Tokyo fashion, accompanied by a curated selection of styles from the vast 20-year archive of JFW.

KEY WORDS__ KAWAII / TAILORED / MILITARY & WORK / DENIM / DRESS

20 Years of JFW: What We Long to See Again
The Beautiful Chaos of Tokyo Fashion

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Special Thanks :
Chizuru Muko / Fashion Journalist
Kaname Murakami / WWDJAPAN Editor in Chief
Makiko Awata / Editor & Writer
Shunichi Mugita / Writer & Journalist

Supervised by Japan Fashion Week Organization

Japan Fashion Week 20th Special Teaser Movie

A singular force in fashion journalism, Fashion Tsushin has long delivered dynamic coverage of the international fashion scene. Marking its 40th anniversary this year—a milestone that highlights its role as a living archive for Japan’s fashion history—we take this moment to reflect on two decades of JFW through footage curated from Fashion Tsushin’s extensive visual record.

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The press release and video are available as part of the 20th Anniversary Press Kit. Please be sure to include the 2026 S/S season key visual and credits when publishing.