OCT. 12, 2018

Newcomer brand questionnaire | CHEDSTUDIO

Designer : Christian Edward Dalogaog

Asian Fashion Meets TOKYO (Philippines) 2019SS




Christian Edward Dalogaog


Men’s and Women’s / Ready to wear

Brand information / About the designer

―What inspired you to become a fashion designer? Describe developments leading up to the brand launch.

Early personal inspiration is about the idea of creating something with my own hands, the process of of concept and product, having my own aesthetic that is different from others. With Ched Studio, everything is about continous research, developing signatures, having a clearer attitude on what we want and what we can represent.

―What is the brand’s concept? What do you want to communicate through fashion designing? What are the images of men and women you want to project?

The brand’s DNA is focused on an artisanal level of craft. It celebrates traditions, art form and contemporary shapes. It can keep up with the times but still grounded on the familiar and traditions. Our customers are independent artistic individuals who understand subtlety and refinement in design. A quiet beauty and great work of hands.

―What is your source of inspiration in creating fashion? What is your process of developing a design concept?

It can vary from season to season but one thing is common, it will always be coming from a personal experience. The process always starts with a concept or memory, a continous developments in design, everything is draped to take shape, continous developments in embroidery to have a strong singular thought.

―Who are your current stockists (areas, retail formats, etc.)? Describe the typical followers of your brand.

In Manila’s retail scene, it is tougher to have a stockist because of the way the average Filipino shops. A lot of clothes are custom made to our customers. It is harder than retail but it is what’s availble for young brands here. Last year we presented at Pitti Immagine in Milan and we got a lot of great feedback from the buyers, in joining Amazon Tokyo Fashion Week, it’s the best next step for us, it will open more doors of opportunity for buyers and customers.


―Which brands, designers, styles and cultures have had the most impact on your fashion designing, and why?

In the 90’s, everything was happening all the same time, waking up to new trends everyday. From Miuccia Prada and Rei Kawakubo’s continous experimentation to Jil Sander and Helmut Lang’s pursuit of fashion in their purest form. A lot of our early inspiration came from the idea that fashion is not only clothes, it’s about creating your own lifestyle, having a dialogue, it’s a conversation between you and your customer and up until now a lot of our signatures are rooted on the utilitarian attitude of American Sportswear, the craft of Japanese Designers and sensibilities of the Europeans mixed with our own memories of growing in Manila in the 90’s. Familiariaty, nostalgia, traditions and the contemporary.

About 2019 S/S collection

―Why have you chosen Tokyo(Amazon Fashion Week TOKYO) as the venue for presenting your collection?

it’s one of the biggest and best platform to showcase our brand. They understand the value of aesthetic and design.

―What is the concept / image for your brand’s 2019 S/S season?

Everything is about the brand’s DNA. Poetry between the old and the new.

―What is your vision for your show / installation?

Clean, minimal, straight to point to fully show the brand’s identity.


―What are your brand’s future outlook and goal?

To have a strong retail position in stores that has the same philosophy in fashion as ours.


―What does Tokyo represent for you?

Tokyo represents for us the new, the modern and the respect for past experiences.

―Which parts / sites of Tokyo do you like most? Why?

Shibuya and Harajuku. The energy and continous walking of locals and tourist.

―What are your favorite / recommended shops (of any genres, e.g. fashion stores, homeware stores, food services), facilities and sites?

Dover street market, Muji, Comme des Garcons Aoyama.

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