Newcomer brand questionnaire | HxCx takashi ito
HxCx takashi ito
Men’s & Women’s / Ready To Wear
Brand information / About the designer
―What inspired you to become a fashion designer? Describe developments leading up to the brand launch.
I went to London in 2000 to open a beauty salon, and since then I have been running restaurants and bars with new concepts in London and Berlin, but it is based on my DIY spirit to create new things. I have loved clothes that make me feel music and culture since I was a student, and based on the culture I have experienced in Europe and Japan, I wanted to express what I really wanted to wear with my interpretation.
―What is the brand’s concept? What do you want to communicate through fashion designing?
I am fascinated by “destroyed things” and “unfinished things”. In the many processes from incompleteness to completion, it is up to each person to feel that it is a complete type, and if the perspectives of my completed type and the completed type of people other than me are different, they will not mesh forever. However, I hope it will be exciting or disliked. We aim to create clothes that create a new story with no correct or incorrect answers, so that ready-made products may be destroyed and used as used clothing, which may be destroyed again to create something that the creator did not intend.
―What is your source of inspiration in creating fashion? What is your process of developing a design concept?
The clothes I’ve always liked, the music I’ve heard, and the culture I’ve experienced are all naturally sources of inspiration. I add the universality and timeliness that I think of.
―Who are your current stockists (areas, retail formats, etc.)? Describe the typical followers of your brand.
Mainly select shops in Japan, we will soon open a head shop in Berlin. Many fans feel the culture from our clothes, and many of them wear what they really like for a long time.
―Which brands, designers, styles and cultures have had the most impact on your fashion designing, and why?
In short, it’s hardcore punk, but I think it’s influenced by the hardcore culture and skate culture of Europe, especially London, where I spent my twenties.
About 2021 A/W collection
―Why have you chosen Tokyo (Rakuten Fashion Week TOKYO) as the venue for presenting your collection?
I want many people to see their clothes and our concept. Also Rakuten Fashion week will be an opportunity for overseas expansion in the future.
―What is the concept / image for your brand’s 2021 A/W season?
―What is your vision for your show / installation?
Our concept will be emphasized.
―What are your brand’s future outlook and goal?
We will open a head shop in Berlin to strengthen our overseas expansion. I want to make it a unique brand so that it doesn’t make me aware of being a Japanese designer.
―What does Tokyo represent for you?
It’s been 10 years since I started living, but I feel that it’s a city where I can meet amazing people.
―Which parts / sites of Tokyo do you like most? Why?
It’s Nakameguro where I have a lot of friends.
―What are your favorite / recommended shops (of any genres, e.g. fashion stores, homeware stores, food services), facilities and sites?
Izakaya and bar at Nakameguro
Regarding the COVID-19 Corona virus
―If any, please tell us any changes you’ve made to the brand and/or designs due to the spread of COVID-19.
Since the full-scale start will start in 2020, I don’t feel much in terms of change. I want to go to Europe soon though.