OCT. 01, 2019

Newcomer brand questionnaire | ILL IT




Ryoichi Kudo


Men’s / Ready To Wear, Shoes, Bags and Hats

Brand information / About the designer

―What inspired you to become a fashion designer? Describe developments leading up to the brand launch.

I bought Levi’s denim jeans when I was on the 6th grade at elementary school. When I was 25yeas old I opened select shop and worked as BUYER. Before I knew it, fun to make clothes.

―What is the brand’s concept? What do you want to communicate through fashion designing?

I’m glag to feel a little stronger than usual and to bring myself by my clothes.

―What is your source of inspiration in creating fashion? What is your process of developing a design concept?

What I need to design clothes is “music” And I cannot sing myself, but my clothes are made with the idea of “song (music)” from me to you.”MY CLOTHES IS MY SONG”

―Who are your current stockists (areas, retail formats, etc.)? Describe the typical followers of your brand.

We work with several stores all over Japan.I think our followers are enjoying fashion very purely. I feel like I’m growing up together.

―Which brands, designers, styles and cultures have had the most impact on your fashion designing, and why?

The stylist “Tsuyoshi Noguchi” was very much influenced. I felt the charm in the style that feels some strength in the simple. Even if it is reasonable clothes.

About 2020 S/S collection

―Why have you chosen Tokyo(Rakuten Fashion Week TOKYO) as the venue for presenting your collection?

I decided to participate because I thought it would be better to hold a RUNWAY SHOW than to participate in a large exhibition to expand the brand.

―What is the concept / image for your brand’s 2020 S/S season?

” Bouquet ”

―What is your vision for your show / installation?



―What are your brand’s future outlook and goal?

We will be strengthening our relationships with stores overseas.


―What does Tokyo represent for you?

A place where you can continue to challenge.

―Which parts / sites of Tokyo do you like most? Why?

TOKYO DISNEY RESORT / I respected the world of Walt Disney.

―What are your favorite / recommended shops (of any genres, e.g. fashion stores, homeware stores, food services), facilities and sites?

supermarket ”SEIJOISHII”

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