kotohayokozawa

Designer

Kotoha Yokozawa

Category

Women’s / Clothing

Brand information / About the designer

―What inspired you to become a fashion designer? Describe developments leading up to the brand launch.

I have wanted to become a designer from an early age. I have joined a major apparel company after graduating from ESMOD, and to question the system that only past data and results is important, I think Attempting to Launch my brand.

―What is the brand’s concept? What do you want to communicate through fashion designing?

In which to live every day, (especially women) There is a time to yourself that were not be known you even appear. I want to give making an affirmative it to, we would always want to produce.

―What is your source of inspiration in creating fashion? What is your process of developing a design concept?

It is so not decide much.To announce, to look back, and finally I am reminded myself that it was such a collection.

―Who are your current stockists (areas, retail formats, etc.)? Describe the typical followers of your brand.

And now is the development in such as pop-up shop in Tokyo. It is also personal order of the exhibition. Such as SNS and know the brand of Instagram, Some people will give us a direct contact. Who front and back 20 generations it is often.

―Which brands, designers, styles and cultures have had the most impact on your fashion designing, and why?

Fashion designer to be respected, it is Ann-Sofie Back and Jeng Fang of Jenny Fax.
Jeng Fang is more lovely and charming is usually, but longing also strength that can be selected to be brave in the important point of need.

About 2016 S/S collection

―Why have you chosen Tokyo (or MBFWT) as the venue for presenting your collection?

Because it brand that has just begun, it is an opportunity who can look to more people, it is very glad.
We have a such a brand now,and want to know first of everyone.

―What is the concept / image for your brand’s 2016 S/S season?

Under the sponsorship of the Tokyo Leather Fair, it will be announced a collection that uses a part of the leather.
It is still provisional, but just it is an image, such as going back a little wild mind us as animals.

―What is your vision for your show / installation?

We will do a show at 5 brand jointly.
I wish that the each of the different of humans beings want to experience through the show to everyone.

Future

―What are your brand’s future outlook and goal?

Not only Tokyo, in other area we want to continue to expand. And I also interested in mens collection.

About TOKYO

―What does Tokyo represent for you?

No lonely town there anything.

―Which parts / sites of Tokyo do you like most? Why?

Ebisu. I’ve been through a student, it calm and quiet.

―What are your favorite / recommended shops (of any genres, e.g. fashion stores, homeware stores, food services), facilities and sites?

Ohi Racecourse of the free market. It is interesting there is a unique atmosphere.