FEB. 21, 2014

Newcomer brand questionnaire / Major Minor

Major Minor

Brand / Designer

Ari Seputra / Ambar Pratiwi / Inneke Margarethe


Women’s / Clothing

Brand information / About the designer

―What inspired you to become a fashion designer? Describe developments leading up to the brand launch.

We all love art, culture, and other creative process. So the three of us want to be part of the creative in the fashion industry.

―What is the brand’s concept? What do you want to communicate through fashion designing? What are the images of men and women you want to project?

Our brand concept modern, clean, strong style, and timeless. What you see is what you get. The images are confident, active, dare to be different.

―What is your source of inspiration in creating fashion? What is your process of developing a design concept?

Art, culture, daily life. Research, mood board, fabric sample, design sketch, sampling.

―Who are your current stockists (areas, retail formats, etc.)? Describe the typical followers of your brand.

Harvey Nichols, Isetan, The Goods Department, TwentyTwenty9
We have one retail store at the moment: eX Plaza Indonesia
Creative, confident, active, daring to be different.

―Which brands, designers, styles and cultures have had the most impact on your fashion designing, and why?

Ralph Lauren: timeless, fashion empire.
J.Crew: up to date Modern culture.

About 2014-15 A/W collection

―Why have you chosen Tokyo (or MBFWT) as the venue for presenting your collection?

Tokyo is one of the fashion capital city.

―What is the concept / image for your brand’s 2014-15 A/W season?

The discontracted and resembled of the images of Philippe Cognee

―What is your vision for your show / installation?

To be recognize by Japanese and international market.


―What are your brand’s future outlook and goal for 2014?

To be known and be accepted by international market.


―What does Tokyo represent for you?

Fibrant, culture, modern, inovative

―Which parts / sites of Tokyo do you like most? Why?

Last time we went to Tokyo 20 years ago.

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