Newcomer brand questionnaire | rito structure
Women’s / Ready To Wear
Brand information / About the designer
―What inspired you to become a fashion designer? Describe developments leading up to the brand launch.
As a textile designer, I have incorporated fashion design into my years of experience, expressing everything I do.
―What is the brand’s concept? What do you want to communicate through fashion designing?
The image of a person is someone who has a natural strength that comes from the inner self.
―What is your source of inspiration in creating fashion? What is your process of developing a design concept?
I often use contemporary art and modern architecture, which I have loved since I was a student, as a source of inspiration, and link them to textiles in my work.
―Who are your current stockists (areas, retail formats, etc.)? Describe the typical followers of your brand.
Select stores in Tokyo and throughout Japan, and overseas in New York, Ukraine, Shanghai, Beijing, and South Korea.
―Which brands, designers, styles and cultures have had the most impact on your fashion designing, and why?
Increment Design (Architect Alejandro Aravena) I was impressed by the concept of leaving the details to the family who will live there after the building is completed, and I came to think that I would like my clothes to be like that.
About 2023 S/S collection
―Why have you chosen Tokyo (Rakuten Fashion Week TOKYO) as the venue for presenting your collection?
The purpose is to make more people aware of the worldview of rito structure.
―What is the concept / image for your brand’s 2023 S/S season?
“‘Weave the time.’
With the keywords of connecting the present with the past, collecting, and reconstructing, we combine various things and update them in a minimalistic way. The textiles and designs are expressed from an original and contemporary point of view.”
―What is your vision for your show / installation?
Please look forward to the video release!
―What are your brand’s future outlook and goal?
We would like to make rito strucuture known to as many people as possible and become global.
―What does Tokyo represent for you?
Where it all begins
About efforts for SDGs
―Please tell us about your brand and personal efforts and challenges regarding SDGs.
We have been creating designs (connected lines that can be connected by strings over the seasons) for more than two years now, with an awareness of sustainable fashion, based on the idea that we want people to cherish and enjoy wearing our clothes for as long as possible.We have also taken on the challenge of transforming materials and yarns left over from the past into upgraded materials based on the knowledge I have cultivated as a textile designer. We are also eagerly taking on the challenge of developing environmentally friendly fibers.