Newcomer brand questionnaire | ROKUBUEN
Men’s & Women’s / Ready To Wear
Brand information / About the designer
―What inspired you to become a fashion designer? Describe developments leading up to the brand launch.
I had a problem with the size and wanted to make the clothes I wanted to wear. Fashion can also affect a person’s inner self. This is fascinating.
―What is the brand’s concept? What do you want to communicate through fashion designing?
I want to shape a wonderful part of Japanese technology and culture. The concept is clothes that cover the physique and Japanese-style dignified and sexy clothes.
―What is your source of inspiration in creating fashion? What is your process of developing a design concept?
Inspired by everyday life and manga and anime.
―Who are your current stockists (areas, retail formats, etc.)? Describe the typical followers of your brand.
Customer trends are uncertain as production is low and only sold online.
―Which brands, designers, styles and cultures have had the most impact on your fashion designing, and why?
The influence of the fashion scene from the late 90’s to the early 2000’s is great.
About 2023 S/S collection
―Why have you chosen Tokyo (Rakuten Fashion Week TOKYO) as the venue for presenting your collection?
I was curious about what kind of impression it would have if the brand name recognition was raised a little more.
―What is the concept / image for your brand’s 2023 S/S season?
It is an appeal of dignity and clothes that can be used for a long time.
―What is your vision for your show / installation?
Let’s examine the evolution in the same situation as two years ago.
―What are your brand’s future outlook and goal?
We are rethinking the future and direction of the brand.
―What does Tokyo represent for you?
It’s a place where youth culture is refined and where adults turn it into a business. I feel it has changed lately.
―Which parts / sites of Tokyo do you like most? Why?
Roppongi is a city with a connection. This is the place where the design team of ROKUBUEN met.