AUG. 27, 2021

Newcomer brand questionnaire | Seivson




Tzu Chin Shen


Women’s / Ready To Wear, Shoes, Bags, Hats, Accessories and others

Brand information / About the designer

―What inspired you to become a fashion designer? Describe developments leading up to the brand launch.

After graduating from a fashion university in Taiwan, I was involved in Taiwanese film and celebrity styling, and I launched my own brand with many peoples’ support, .

―What is the brand’s concept? What do you want to communicate through fashion designing?

Feminism. The charm of women’s unique power, new sensations and individuality of women.

―What is your source of inspiration in creating fashion? What is your process of developing a design concept?

The diverse lives of modern women and their role in life.

―Who are your current stockists (areas, retail formats, etc.)? Describe the typical followers of your brand.

There are wholesalers not only in Taiwan, but mainly in Asia, Japan and China, also in New York and Paris.

―Which brands, designers, styles and cultures have had the most impact on your fashion designing, and why?

“PRADA’s feminine and strong style, orderly and modern image.
I am always impressed by the delicate feeling of many Japanese designers, the layering of materials, and the details that can always surprise the customer.
Also impressed by the very fashionable Korean designers with their feminine designs.”

About 2022 S/S collection

―Why have you chosen Tokyo (Rakuten Fashion Week TOKYO) as the venue for presenting your collection?

Tokyo is one of the most influential cities for me, and presenting my clothes there is also a big step in my life dream.

―What is the concept / image for your brand’s 2022 S/S season?

“Seivson 2022 S / S “”MISTERMISS””

MISTERMISS is the “”Unnamed Undercover”” in the near future world.
A chaotic future full of threats of various forms such as viruses, aliens, and unnatural phenomena.
What I draw in the new collection is the appearance of “”MISTERMISS”” undercover in such a world.
MISTERMISS’s gorgeous, handsome and sophisticated style is also the concept of Seivson’s new series.
Following the design method of “”deconstruction”” that Seivson has used so far, a new interpretation of standard styles such as suits and windbreakers. At the same time, we will present a new fashion style, such as combining inner and outerwear.”

―What is your vision for your show / installation?

We are aiming for a simple yet unique show with the image of a secret undercover investigation.


―What are your brand’s future outlook and goal?

In the near future, I would like to open a brand store in Tokyo and open up the market.


―What does Tokyo represent for you?

I think it’s a delicate and beautiful city with a unique fashion atmosphere.

―Which parts / sites of Tokyo do you like most? Why?

Azabu-juban is my favorite city because I stay there every time I go to work. I like the surrounding environment, such as clean and tidy roads, clear sunlight and clear air. Visiting the supermarket is one of the pleasures.

―What are your favorite / recommended shops (of any genres, e.g. fashion stores, homeware stores, food services), facilities and sites?

Harajuku, Shibuya, Nakameguro, etc. I like drinking coffee so much that I visit various cafes in Japan. The coffee I drank in Japan is one of the best coffees I have ever had.

About efforts for SDGs

―Please tell us about your brand and personal efforts and challenges regarding SDGs.

From the start of the brand, we continue to produce using recycled materials and focus on made-to-order manufacturing to reduce dead stock as much as possible. Every season, we seek and challenge every day while balancing design and marketing.

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