AUG. 18, 2023

Online | STOF



Hiroshi Tanida


Men’s & Women’s / Ready To Wear, Shoes, Bags, Hats, Accessories and others

Brand information / About the designer

―What inspired you to become a fashion designer? Describe developments leading up to the brand launch.

“It wasn’t exactly because my grandmother and mother were kimono teachers that I decided to become a fashion designer. In my second year of junior high school, I decided to quit being a manga artist and chose to become a fashion designer.
After graduating from Nagoya Mode Gakuen, I gained experience as a shop merchandise director (MD) in Osaka. I moved to Tokyo in 2001 and participated in launching of the company for DIET BUTCHER. In 2004, I founded STOF.”

―What is the brand’s concept? What do you want to communicate through fashion designing?

I create clothing with the hope that it will reach people who have the humor, leeway to love waste, regardless of race, gender and age.

―Who are your current stockists (areas, retail formats, etc.)? Describe the typical followers of your brand.

The bland is placed in relatively avant-garde style stores, and I believe the fans of the brand are likely individuals with a similar sense of balanse to mine.

―Which brands, designers, styles and cultures have had the most impact on your fashion designing, and why?

Manga, Japanese spirituality, and (spiritual) punks, my influences are countless. However, there isn’t a specific individual to mention here who has influenced me profoundly to the extent of naming them.

About 2024 S/S collection

―Why did you decide to present your collection in an online format?

I had decided on the theme of a “Festival” for our 20th anniversary quite some time ago. I was considering whether it would be as a runway show, a visual video, or a music festival. In the end, opting for the format that could reach the widest audience, we ultimately chose to unveil with a “RUNWAY video work”.

―What is the concept / image for your brand’s 2024 S/S season?

Season theme is ‘“Voorpret!” – a Dutch word known for being difficult to translate, it carries the exhilarating sense of anticipation before a festival.

―What is your vision for your show / installation? (General description only)

The key point is the balance of Asian chaos and humor, along with a sense of mixture.


―What are your brand’s future outlook and goal?

From cradle to grave. We want to be that kind of brand.

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