’FACTOTUM’ awarded the “Amazon Fashion Week TOKYO x Joint Council’s choice division”, newly established in the 35th ‘Best Jeanist 2018” this year. （Omotesando Hills, B3F, Space O）

The announcement of the 35th ‘Best Jeanist 2018’, which determines the “the celebrity which looks best in jeans”, was held. Mr. Koji Udo, Designer of ‘FACTOTUM’, which has been announcing a collection utilizing denim since its debut, was awarded the “Amazon Fashion Week TOKYO x Joint Council’s choice division” newly established from this year. At the awarding ceremony, Mr. Cameron Dallas, the International Ambassador of Amazon Fashion Week TOKYO 2019 S/S, enlivened the event by making an appearance wearing ‘FACTOTUM’ denim.

「Amazon Fashion Week TOKYO 2019 S/S」 with SPACE SHOWER
「FUZZNATION～Don’t be ashamed of your desires.～」Music Ambassador Performance（SHIBUYA WWW / WWW β）

As a new program from this season, an event fusing the 2 genres of MUSIC & FASHION, has been held. iri, the Music Ambassador of Amazon Fashion Week TOKYO 2019 S/S, appeared wearing items from the 2019 S/S collection of F-LAGSTUF-F. Made an ambassador presentation to the media, prior to the live event open to the public, held from 19:00. In addition, in this terms’ new project, a special movie was made by Mr. Yudai Maruyama, the Movie Creator, and is being shown at FUZZNATION, SPACE SHOWER TV, and Shibuya Hikarie.

Season theme “Don’t be ashamed of your desires.”, special event, “As You Please”（Shibuya Hikarie, 8F, 8/Court）

In part 1 of the event, a talk session with Mr. Harry Sugiyama, the Official Ambassador of Amazon Fashion Week TOKYO, welcoming Mr. Keiichiro Oshima, the Art Director whom created the key visual expressing the season, was held, and in part 2, an unveiling event of the movie “THE PARTY BUS”, created by the brand “SHISEIDO” in accordance with this theme, was held, probing deep into the meaning of “Don’t be ashamed of your desires.”.

Overseas Guest ・ AYUKI visited the venue

The overseas guest from China, AYUKI, visited the ‘tiit tokyo’ show, held today from 21:00 (Shibuya Hikarie, 9F, Hall A).
She also answered to an interview on Japanese fashion by “TOKYO FASHION EXPRESS” (NHK WORLD-JAPAN) a TV program in which Mr. Harry Sugiyama, the Official Ambassador acts as the MC.
“As for Japanese fashion, I have the impression that it is a ‘anything goes’ style which combines European and/or American culture well with Japanese aspects. As for collections, I think they contain looks which fit well to Asians. Up to now, I had been involved in fashion as a model, but from now on, I’m hoping to be involved in the creative process of clothing production. I’d like to study about textiles in Japan, and I am also interested in producing.”