FEB. 20, 2019

AmazonFWT 2019 A/W | All cuts of of the key visual


Amazon Fashion Week TOKYO 2019 A/W
Key Visual

(Japanese: 私も、ひとつの文化だ。)

“Live your own life”.
It’s not something we particularly shout about or can be told by someone else.
How we see, hear, speak, think;
What we get mad at, cry about, and laugh at –
every one of these is what makes me human and defines you as your true self. Just by being alive, each of us forms a culture.
It’s unshakable, strong, beautiful and the only culture in the world.


■Creative Director / Art Director / Graphic Designer
Keiichiro Oshima
Born in Tokyo. Graduated from Tokyo University of the Arts, Department of Design. After working in several design offices, and entering the SUN-AD Company Limited, he then took part in the establishing of Uchu Country (Space Country) Limited. He has been an active freelance designer from 2006 and has participated in the core of visual direction for commercial complexes such as “LUMINE” and “Shibuya Hikarie”. He has also worked on the CD jacket design for Akiko Yano, the logotype and editorial design for the fashion magazine “SO-EN”. Using photographs as the center for his graphic designs, he specializes in humorous visual expressions. His professional career as an art director/graphic designer is wide ranging and includes advertisement, fashion, music, and commercial art.

*Interview of Mr. Keiichiro Oshima, Creative Director/Art Director of the AmazonFWT 2019 S/S & 2019 A/W key visual, is open for viewing.
[Link] Keiichiro Oshima interview


Kazunali Tajima (MILD)

■Video Director
Takeshi Nakamura (CAVIAR)

■Copy Writer
Aya Iwasaki (SUN-AD)

Kumiko Iijima (IUGO)

■Costume Designer
Shiho Kaneki (BASEMARK)
■Makeup Artist
Kenji Toyota (SHISEIDO)

■Hair Artist
Masayoshi Okudaira (YAMANAKA)

MIKI EHARA (donna)

■Set Designer
Tetsuya Nakamura

■Project Manager
Koji Kuroki (IUGO)

■Copy Translator
Hiroyuki Takagi

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