This is to give notice that applications of designers for the 4th “FASHION PRIZE OF TOKYO” (FPT), sponsored by the Tokyo Metropolitan Government and Japan Fashion Week Organization (JFWO), will commence.

 
The FASHION PRIZE OF TOKYO selects and awards 1 Tokyo fashion designer already recognized both nationally and internationally, to support a fashion show presentation of their collection at Paris.
A fashion prize project one step forward than that of the TOKYO FASHION AWARD, already held by the same sponsors.

 
Furthermore, the FASHION PRIZE OF TOKYO is part of the “Tokyo Fashion Business Vitalization Project” ※1, promoted by JFWO in cooperation with the Tokyo Metropolitan Government, with its secretariat established and operated with JFWO.

 
In holding the FASHION PRIZE OF TOKYO event, with the health and safety of all guests and related persons being the first priority, infection prevention measures towards the novelle coronavirus infection (COVID-19) will be carried out thoroughly, strictly following guidelines of the government, with thorough efforts put into prevention of infection.

 
Award winner: 1 Designer
Term for application:April 28th (Wed), 2021 ~ July 15th (Thu)
Application guidelines:Please refer to the FASHION PRIZE OF TOKYO site
Announcement of award winner:September 4th, 2021 (scheduled), within the Rakuten Fashion Week TOKYO term (August 30th ~ September 4th)

 
Support contents
1.A presentation event of the award winner’s 22A/W collection at the Paris Fashion Week in either January 2022 (Men’s) or March (Women’s) will be held (exhibit event to be held at the same time).
2.An event at Rakuten Fashion Week TOKYO, scheduled to be held in March 2022.
3.A presentation event of the award winner’s 23S/S collection at the Paris Fashion Week in either June 2022 (Men’s) or October (Women’s) well be held (exhibit event to be held at the same time).

 
Juries
SAZABY LEAGUE, Ltd., LITTLE LEAGUE COMPANY, Corporate Executive Officer,Ron Herman Women’s Creative Director / Yukari Negishi
Takashimaya Co., Ltd. Women’s Creative Director / Yoshimi Nagao
Fashion Curator / Motofumi “Poggy” Kogi

 
※1 About the “Tokyo Fashion Business Vitalization Project”
The fashion industry infects a wide spread of fields, starting with the production industry, to other industries, such as service, media, tourist, etc., in addition to possessing the power to raise Tokyo’s industrial strength and its attraction as a city, therefore it is positioned as an industry which the metropolitan government should develop and promote both strategically and selectively.
Presently, in the fashion industry, the most pressing theme is to produce future leaders of the industry, who can give birth to high added value.
With this in mind, the fashion industry and the Tokyo Metropolitan Government have tied hands to give support, launching this project with the aim to produce designers with the potential to be active both nationally and internationally.

 
〈Main sponsor〉Tokyo Metropolitan Government / Japan Fashion Week Organization
〈Cooperation in planning/operations〉itochu fashion system co., ltd.
〈Cosponsor〉Japan Airlines Co., Ltd.
〈Official Media Partner〉SENKEN SHIMBUN CO., LTD.