This year’s JFW BRAND SUPPORT PROGRAM

 

Japan Fashion Week Organization (JFWO) will continue the “JFW Brand Support Program” which was launched in 2023 as a new support program for designers.

This program is aimed at fostering and supporting new talents with the potential to excel globally in the fashion industry, through the mission that JFW shoulders of being a “gateway to the world for new, upcoming designers”.
JFWO will provide award winning brands support in the growth of the brand, raising global recognition, broaden activity opportunities, etc. as a catalyst for the brand to advance forward to the next stage.

※For information on application to the Rakuten Fashion Week TOKYO 2025 S/S season, please confirm from here.

JFW BRAND SUPPORT PROGRAM
JFW NEXT BRAND AWARD 2025
Application period May 15th (Wed.), 2024 ~ June 17th (Mon.) , 2024, Must be received by 18:00 (Japan time)

■Support contents
The following support will be provided towards giving a presentation in physical show format at Rakuten Fashion Week TOKYO 2025 S/S to be held in September 2024, along with a continual presentation in physical show form at Rakuten Fashion Week TOKYO 2025 A/W to be held in March 2025.

➤Prize money: \2,000,000/per year (excluding tax / in the case of an independent designer, the amount withholding tax).
For both S/S, A/W seasons, the amount of \1,000,000 per season to be remitted to the account of your choice, after the end of each term.

➤Use of Official venues free of charge, along with exemption from paying participation registration fees to give a physical presentation at Rakuten Fashion Week TOKYO 2025 S/S to be held in September, 2024.
In addition, opportunities of aggressive communication with JFW Official media, etc. will also be provided.

➤Exemption from paying participation registration fees to participate in Rakuten Fashion Week TOKYO 20245A/W to be held in March 2025.
※If Official venue is used, exemption from paying venue charges.

■Deadline for applications
Monday 17 June 2024, 18:00 (Japan time)

※For other details, such as qualification / application, etc. please confirm the entry requirements list here and apply.
※Please download the application form from here.

【Precautions】
* Applications submitted after the deadline will not be accepted for any reason whatsoever.
* Indirect application by third parties (PR company, production company, etc.) are not accepted. We ask that the brand applies themselves, directly.
For any further questions or queries regarding the application, please contact: Minegishi.

【JFW NEXT BRAND AWARD 2025 JURY】
JFW NEXT BRAND AWARD 2025 Jury details will be announced later.

【The past award-winning brands and their developments】

2023 JFW NEXT BRAND AWARD WINNING BRAND

JFW NEXT BRAND AWARD 2023 Grand Prix
FETICO
Designer: Emi Funayama

FETICO was selected as the first Grand Prix winner with an established brand identity and female image, unique use of materials and techniques, and a high level of perfection. The brand continues to attract a high level of attention today. Won the TOKYO FASHION AWARD(*1) in the same year and further enhanced the brand’s recognition both domestically and internationally.

 

Jury’s Special Award
HAENGNAE Designer: anna choi
natsumi osawa Designer: Natsumi Osawa

The above two brands were awarded the Jury’s Special Award due to the high standard of the nominated brands. 23S/S and AW collections were exhibited at the official venue, Shibuya Hikarie, during the fashion week. The exhibit created opportunities for communication with the media and expanding recognition, HAENGNAE was selected as the winner of the TOKYO FASHION AWARD(*1) next year.

 

Link to the announcement of the designers
https://rakutenfashionweektokyo.com/en/topics/information/art_20220726_02/

2024 JFW NEXT BRAND AWARD WINNING BRAND

JFW NEXT BRAND AWARD 2024 Grand Prix
KANAKO SAKAI
Designer : Kanako Sakai

Kanako Sakai was selected for the Grand Prix in recognition of her unique work, which combines the “Tokyo brand” characteristics of cutting with a Japanese sense of beauty and material production by Japanese craftsmen, as well as her new interpretation of traditional techniques. The juries commented, “Her first show opens up for further future possibilities. ”
The 24 A/W presentation in this March showed a new side of the brand by facing a theme that she has never touched before, and presented an even more attractive and powerful brand concept and message.

 

Jury’s Special Award
fluss Designer: Hikaru Kodama

In 2024, among the nominated brands, fluss won the Jury’s Special Award since the juries were looking forward to seeing later works. The collection was exhibited at the official venue, Shibuya Hikarie, during the 24S/S and AW seasons. At the 24 A/W, a presentation using models was held, attracting attention from the media and general visitors.

fluss 2024 A/W presentation ©JFWO

 

Link to the announcement of the designers
https://rakutenfashionweektokyo.com/en/topics/information/art_20230725_04/
(*1) TOKYO FASHION AWARD
Organized by the TOKYO CITY GOVERNMENT and JFWO to support young designers,