Rakuten Fashion Week TOKYO（Rakuten FWT）2025 S/S (organized by Japan Fashion Week Organization (JFWO)) held the second day of its event today. This report will cover second day highlights, including the brand that showed at the end of the first day.
 

SHINYAKOZUKASHINYAKOZUKA (19:30〜)
National Stadium, Athlete’s Slope

 
The brand SHINYAKOZUKA celebrated its 10th anniversary with a special runway in which the stage was fully dyed blue, an important symbol representing the friend who encouraged the designer to pursue a career in fashion. “Nothing really changes from the time we are born. What is changed, what is altered, is the background,” stated the designer. Many visitors were touched by the the emotional statement made at the show’s release. The season’s theme was a “remastering” of a picture book the designer had made in their days as a student, reinterpreted now that the background has changed since then.
 

 
The collection, “picturesque or die,” is not just a retrospective of 10 years of progress, but also the first step towards a future 20th anniversary. Is this all “picturesque,” or could it simply be “The End”? While this season could be interpreted as a daring and bold theme for the brand, SHINYAKOZUKA still takes a delicate approach with items such as prints and knits that incorporate intricate embroidery and hand painting. Following the interview, a fireworks display happened to go off outside the venue, almost as if in celebration of the 10th anniversary.
 

©SHINYAKOZUKA

 

52tenbo+ (12:00～) Shibuya Hikarie Hikarie Hall Hall A

 

 
The brand 52tenbo+ held their very first runway show. 52tenbo+ is a brand created by former sumo wrestler Yasokichi Konishiki, the first foreigner to become an ōzeki (the second-highest possible rank in sumo), in partnership with the designer of “tenbo,” Takafumi Tsuruta. The brand aims to create fashion that can be enjoyed by plus-size customers, based on Konishiki’s own concerns in his life that he was “too big and had few clothing options.” In addition to plus-size models, former volleyball and beach volleyball player Miki Oyama, and current sumo wrestler Tobizaru Masaya, the collection featured models of various backgrounds, including a 7-year-old girl with pediatric cancer and her brother, as well as a girl with Down syndrome.
 
Besides fashion professionals, fans who regularly support tenbo also attended the event. Each model who walked on stage was met with applause, Sign language and MC commentary on the look in Japanese and English were provided for visitors with hearing and visual impairments, and even when the show had ended and lights were turned off, the applause continued. In an interview with the press Mr. Tsuruta said, “I want to be a fashion brand that makes people feel like they’re seeing something familiar to them,” and expressed his desire to develop the brand further in the future.
 


 

Wilsonkaki(15:00～) Online Presentation

Hong Kong designer Wilsonkaki showed their collection an online movie based on the theme “Teeth of the Sea.” Through their work they capture the ambiguous and profound relationship humans have with the sea, in which it is not just something fun and beautiful, but also lonely and dangerous. The brand specializes in developing everyday wardrobes by reconstructing the structure and details of clothing. In the movie, the brand’s signature magnetic pants make an appearance as well, adding an unexpected touch of humor. The patterns inspired by seashells, nets, and palm trees, depicts a sea scene of a summer day.
 

KAMIYA(18:00～) Akihabara Camp Practice Site

 



 
KAMIYA chose a camp practice site under the elevated Yamanote Line in Akihabara as the venue for their third show. Amidst the bustle and noise of the city and passing trains, Yasuhiro Mihara, the mentor of designer Koji Kamiya, took the lead in welcoming visitors as a staff member wearing a “KAMIYA” T-shirt.
 
This season KAMIYA chose to create a rich mix of vintage details with a street feel according to the theme of “Mannish Boy.” Items with details such as the brand’s iconic sukajans appear throughout. Seeing such combinations as a denim jacket paired with an aloha shirt, or a tailored jacket with cut-off sleeves layered with a check shirt, it was clear the KAMIYA style was shining through in the styling.
 
KAMIYA never fails to surprise visitors with an unusual show every time. This year’s finale featured a glittering “deco-truck.” It was reminiscent of their first show, which featured a truck loaded with speakers that broke through an entire wall to make an appearance. The models posed in front of the “deco-truck,” and when Mr. Kamiya appeared on stage, they welcomed him with applause, ending with high-fives.
 

Three international guests visited Japan to attend the runway and events

 

(Photo) Guests visiting KAMIYA From left to left: Sara Sozzani Maino, Nick Wooster, Nick Haramis

 
Since last season, Fashion Week has been making an even greater effort to reach an international audience. This season international guests Sara Sozzani Maino, Creative Director of the Sozzani Foundation; Nick Haramis, Editor in Chief of T: The New York Times Style Magazine; and Nick Wooster, Founder and Creative Director of WOOSTER CONSULTING are invited to attend the runway and related events.
 
* With exception of certain photos, all photography copyright of ©JFWO