Rakuten Fashion Week TOKYO (Rakuten FWT) 2025 S/S (Organized by Japan Fashion Week Organization (JFWO)) has welcomed the fifth day of the event. In addition to reporting highlights, this report will also cover a brand that showed the previous day.
 

YUEQI QI New National Stadium, Indoor Practice Facility 9/5 (Thu.) 20:30～

 
A women’s brand from Shanghai created by Yueqi Qi, who gained experience at Chanel’s embroidery atelier. This season followed the theme of “GILDED SPEED” and was inspired by fences, rattan furniture and athleisure. This marked the brand’s second time participating in Rakuten FWT, and its popularity in Japan was evident as fans wearing the brand’s items rushed to the event.
 
Clothing featuring the brand’s iconic character for “love” decoratively embellished in lace, as well as decorative pieces that combined folklore with street style were just a few of the many garments that struck a chord with the younger attendees. On the runway, the brand presented collaborative wear with Adidas, including a lingerie-like camisole and a lacy track jacket. The footwear adorned included a remake of the Adidas SL72, and the new UGG collaboration boots set to release on October 15th.
 

HEōS (14:00～) Shibuya Hikarie, Hikarie Hall, Hall A

 
HEōS by Shoma Akatsukigawa presented a fragile yet strong and beautiful runway inspired by the theme of “Nightmare.” The collection focused on the horrors of war and the sadness of children, but also on the small light found in the midst of it all. Garments featured started white but transitioned into colors such as pink, green, and blue blended together, seeming to symbolize the feeling of a chaotic nightmare. As the show reached its final looks, beautiful graphics depicted on translucent materials were combined with black as if it show the resolution of the dream.
 
The very first look featured Toyomi Jah’mira, the daughter of nationally and internationally acclaimed rapper Awich.
 

VIVIANO (15:30～) Count Ogasawara Residence

 
VIVIANO filled the Count Ogasawara residence with serene elegance according to the theme of “My Garden.” The collection was like beautiful blooming flowers. Rose motifs were scattered throughout, as well as colors of petals represented in pinks and reds; branch and leaf colors such as moss green, khaki, and mint green were also incorporated throughout the garments. The season felt like being transported to a secret garden that VIVIANO had lovingly tended to.
 
While the brand maintained their classic character in items that used a more dramatic design sense with layers of tulle and original jacquard fabric dresses; the VIVIANO-style masculine looks were also impressive, such as a tailored coordinated set and a vest-style pantsuit. Their newly launched men’s line has been attracting a lot of attention from the public since releasing this year.
 
Designer Viviano Sue’s creations certainly captured his ideology that growing plants is not unlike the process of creating clothes. Viviano’s designs are always filled with a love for the clothing and the wearer.
 

Chika Kisada (17:30～) THE FACE DAIKANYAMA

©Chika Kisada

 
Chika Kisada chose “Intoxication”as the theme for her collection, a word that could be mean “captivating” or even “addicting.” The strong word choice was evidenced in the collection through use of the color red, a symbolic color of “many shades,” that stirred the emotions of the audience. All of the models’ lips were painted the same crimson red, and the color was incorporated throughout the looks on footwear and even bags. Pale pinks, as if an afterimage of the crimson, were also incorporated in a striking manner.
 
This season’s lineup took shape from the concept of movement created by people and objects, as well as their afterimages, a concept that was represented in tailored jackets that changed expression with movement. Conversely, bustiers and other items deformed as if to preserve the human form were featured as well.
 
The collaboration bag with Eastpak that was presented last season made an appearance in the key color crimson.
 

The last runway of the day was by sulvam （byR）(19:00〜) Bunka Fashion College, Endo Memorial Hall

 
Through the support of the “by R” project to empower the Japanese fashion scene, sulvam held its first runway at Rakuten FWT for the first time in three years. The venue chosen was Bunka Fashion College, the alma mater of designer Teppei Fujita.
The highly acclaimed show can be viewed at the website link below.
https://brandavenue.rakuten.co.jp/contents/fashionweek/trend/2025ss002/?scid=we_ich_byr25ss_0903_jfw
 
Additional details will be provided in tomorrow’s report.
 

ROKUBUEN (20:00～) Online Exhibition

©ROKUBUEN

 
ROKOBUEN was created by Yuko Mukai, a designer who studied under Kansai Yamamoto and incorporates the values of Japanese culture, tradition, and kimono into his designs, in partnership with Daisuke Adachi, a former model with a critical eye for what makes the wearer look most attractive.
 
This season’s looks sought to go “back to the basics” and were inspired by the Japanese character “纏 (MATOI)” .The brand presented three main articles: items using kimono fabrics and traditional Japanese patterns, denim that is processed by hand by the designers, and “kimono dresses” that are tailored by incorporating the concept of kimono in the modern world. Accessories such as bags and shoes utilizing Nishijin brocade to evoke a sense of Japanese aesthetics were carefully crafted as well.
 

Street fashion flea market ANTOKI Market is now being held

 

A flea market event organized by MIMIC, a web media company that looks back on the heyday of street brands from the 1990s to the early 2000s, which it refers to as “ANTOKI.” Brands, stores, and key people who created the culture of that time have opened stores in order to revive the shopping experience of ANTOKI in the present day.
 
On the first day, admission had to be restricted even after doors opened, indicating the high level of interest the event. The golfwear brand 8G SHOOT, produced by actor Yosuke Kubozuka, and magnif, an antiquarian bookstore in Kanda Jimbocho, also opened stores that attracted many visitors to the venue.
 
Schedule: Friday, September 6th 14:00〜20:00, Saturday 7th 11:00〜19:00
Venue: Shibuya Hikarie 8/COURT
Organizer : MIMIC
 

BMW Japan offers chauffeur cars

Sara Sozzani Maino

Nick Wooster

 
This season, we are grateful to BMW Japan for providing chauffeur cars. The cars transported journalists and VIPs from Japan and abroad that were touring the streets of Tokyo.