Rakuten Fashion Week TOKYO 26AW Announcement of Participating Brands for Official Designers Shows (As of 26 January 2026)
The Japan Fashion Week Organization (JFWO) has announced the participating brands and schedules at the press conference around a month before, until the 26S/S season. However, we decided to announce the participating brands for the official designers’ shows ahead of the press conference from the 2026 A/W season (Event Period: Monday 16th March to Saturday 21st March). This initiative aims to ensure a smooth preparation for all stakeholders, including the media.
Please review this information and utilize it for the preparations.
Details regarding “by R” show, partnership shows, and the full show schedules will be released on Tuesday, 17 February at this website after the press conference.
Rakuten Fashion week TOKYO 26 AW / Official Designers Shows Participating Brands List
This information is as of 26 January 2026. If there are any additions or changes to participating brands for the official designer shows, this will be announced at the press conference.)
| Brand Name | Designer Name | MENS | WOMENS | First Participation |
|---|---|---|---|---|
| ANCELLM | Kazuya Yamachik | 〇 | ||
| ANTHEM A（TFA） | Mariko Suzuki / Nao Yoshida | 〇 | 〇 | 〇 |
| COTE MER | Norio Sato | 〇 | 〇 | |
| EITARO | Eitarou Kamimura | 〇 | 〇 | |
| ENFÖLD | Mizuki Ueda | 〇 | 〇 | |
| FDMTL | Gaku Tsuyoshi | 〇 | ||
| HOUGA | Moe Ishida | 〇 | ||
| KAKAN（TFA） | Kakan Kudo | 〇 | 〇 | |
| kiminori morishita（TFA） | Kiminori Morishita | 〇 | 〇 | 〇 |
| kotohayokozawa（TFA） | Kotoha Yokozawa | 〇 | 〇 | |
| MATSUFUJI（TFA） | Tsutom Matsufuji | 〇 | 〇 | |
| MIKIO SAKABE | Mikio Sakabe | 〇 | ||
| MIZEN | Shunsuke Teranishi | 〇 | 〇 | |
| mukcyen（TFA） | Yuka Kimura | 〇 | ||
| någonstans | Mizuki Ueda | 〇 | ||
| pays des fées | Lim Asafuji | 〇 | ||
| RYUNOSUKEOKAZAKI | Ryunosuke Okazaki | 〇 | 〇 | |
| Seivson | Tzu Chin Shen | 〇 | ||
| support surface | Norio Surikabe | 〇 | ||
| TAE ASHIDA | ae Ashida | 〇 | 〇 | |
| TANAKA | Sayori Tanaka | 〇 | 〇 | |
| VIVIANO | Viviano Sue | 〇 | ||
| YOHEI OHNO（TFA） | Yohei Ohno | 〇 | ||
| YOKE（FPT） | Norio Terada | 〇 | 〇 | |
| yoshiokubo | Yoshio Kubo | 〇 | ||
| YUEQI QI *CHINA | Yueqi Qi | 〇 | ||
| yushokobayashi（TFA） | Yusho Kobayashi | 〇 | 〇 |
（TFA）：TOKYO FASHION AWARD
（FPT）：FASHION PRIZE OF TOKYO
Show Categories from 2026 S/S collection
As the global fashion industry continues to shift back toward physical presentations—and precisely because we live in a time saturated with digital content—JFWO has decided that, beginning with the 2026 S/S season, only brands presenting in a physical format will be included in the official schedule.
In past seasons, both solo brand shows and shows organized by national bodies were presented alongside each other. Going forward, we will define solo runway shows by individual brands as “Official Designer Shows,” representing the core of Fashion Week. Shows hosted by national organizations or featured as part of affiliated events by professional designers and brands will be recognized as “Partnership Shows.”
By clearly defining these categories, we aim to clarify the significance of each type of show and solidify our role as a platform for organizing Fashion Week.
In addition, shows presented by students or school-based organizations—the next generation of the fashion industry—will continue to be supported as “Incubation Shows” within our affiliate event programming.
Powerful Global Presence of Japan-Based Fashion Brands and Designers
The brands of designers awarded the “TOKYO FASHION AWARD 2026・2025” will open the showroom “showroom.tokyo in Paris”.
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