Newcomer brand questionnaire | Maison J.Simone
Men’s & Women’s / Ready to wear, shoes, bags, hats
Brand information / About the designer
―What inspired you to become a fashion designer? Describe developments leading up to the brand launch.
My father, who did Harvard, and the same equivalent school in paris, one day told me:
why do you want to do something boring ( I wanted to be a journalist ) while you can do something you truely love like fashion of art ?
I never let myself consider such a path, because for me fashion was considered as hobby not a real work…
Therefore I create art and garment since I am a kid.
The approval from my father gave me the strength to do what I was born to do.
―What is the brand’s concept? What do you want to communicate through fashion designing?
I often describe my aesthetic as a Cronut. A mix between the elegance of a Parisian croissant and the eccentricity of a sparkles donut.
Make people feel fearless and invincible. Bring absurdity and humour in fashion but staying chic. KITSH CHIC
J.Simone’s collections are characterized by fluid yet structured cuts. The silhouettes are powerful, colorful and assume originality and humor.
―What is your source of inspiration in creating fashion? What is your process of developing a design concept?
i am deeply inpired by people. Human beings are amazing and interesting animals. I love to look at people at a cafe terrace. But i also love popular culture, such as pop culture and historical cool movements.
―Who are your current stockists (areas, retail formats, etc.)? Describe the typical followers of your brand.
My brand is sold in France, Japan and The US. Since some of my looks were recently showcased in the TV show EMILY IN PARIS, it welcomed new customers and dollowers around the world.
―Which brands, designers, styles and cultures have had the most impact on your fashion designing, and why?
i love to bland man era such as the 60’s and 70’s for the neck collar, 90’s and 2000 for the taky and fun design. But my favourite designers are Courreges, Galliano. a mix between elegance and craziness.
About 2023 A/W collection
―Why have you chosen Tokyo (Rakuten Fashion Week TOKYO) as the venue for presenting your collection?
A way to thanks the japanase customers to give me their loves and interests. I would love to be more known in japan while the japanese people are for me, one of the most stylish people in the world. It’s a great honor to be sold here.
―What is the concept / image for your brand’s 2023 A/W season?
The thene is about the super Vilains super heroes, mixed with heroes from video games. People with lots of stereotypes and excentric personalities.
―What is your vision for your show / installation?
A very unconventional presentation… Not a catwalk, not a real show, more a theatrical presentation
―What are your brand’s future outlook and goal?
Presenting shows and collection in Tokyo and Paris, developping the selling points around the world but especially in Japan.
―What does Tokyo represent for you?
Tokyo is for me the capital of color fashion and freedom. You can wear and experiment whatever you want. The people are as my brand, chic but excentric sometimes. They want to be elegant but stepping outside the box.
―Which parts / sites of Tokyo do you like most? Why?
Jingumae, because it is super calm, but very fashionable at the same time. I love the serinity in the heart of a overwelming city
―What are your favorite / recommended shops (of any genres, e.g. fashion stores, homeware stores, food services), facilities and sites?
LaForet is my favorite shop because the selection is very sharp and unconventional.
About efforts for SDGs
―Please tell us about your brand and personal efforts and challenges regarding SDGs.
As new actors of the fashion world, new designers have the role to create and innovate thinking of the earth respect.
J.Simone is 40% of upcycle pieces, all buttons are coming from Emmaus, toiles are from left over fabrics from associations. We also use zero waste patterns thanks to smocking techniques we develop in every collections. With Swarovski sponsoriship, we are using left over crystals or out of stocks