OCT. 10, 2018

Newcomer brand questionnaire | AKARI MIYAZU

Akari Miyazu



Akari Miyazu


Women’s / Ready To Wear

Brand information / About the designer

―What inspired you to become a fashion designer? Describe developments leading up to the brand launch.

Since I was young, I’ve had indescribable passion for clothes and fashion. At the point to think about my career seriously, there was the clear answer that I live as a fashion designer.

―What is the brand’s concept? What do you want to communicate through fashion designing? What are the images of men and women you want to project?

By capturing the essence of lives, interpreting what existence is and to putting those together into clothes, I would like to express the meaning of living our lives following our fates and the way human should live.
My destination is to make a brand which can arouse lives and find hopes by wearing a woman, AKARI MIYAZU who has strong power and will that clears path under understanding the true meaning of living gracefully and liberally.

―What is your source of inspiration in creating fashion? What is your process of developing a design concept?

The source of inspiration is always in myself. I make concepts by sensually grasping the question like what lives are, that I always think about, 
the answers and messages, and reinterpretating the communality that exists there.
And by collecting scratches I want to express from encounters and realization in my daily life.

―Who are your current stockists (areas, retail formats, etc.)? Describe the typical followers of your brand.

This is actually my first collection so my items haven’t been out into public. From now on, I would like to show off my works in order to have connections with a lot of people through my works.

―Which brands, designers, styles and cultures have had the most impact on your fashion designing, and why?

I was really inspired by CHANEL. I realy love the fasion, art, people and vibes in the 1920s when Garconne lived or in the Art Deco and I would love to travel back to that time 
and enjoy the fasion. In those period, many people challenged themselves to new things and they are very beautiful. I admire those glorious styles.

About 2019 S/S collection

―Why have you chosen Tokyo(Amazon Fashion Week TOKYO) as the venue for presenting your collection?

Since I was a student, I’ve vaguely dreamed of having my own DC brand. The continuous passion”I want to do” leads this collection now. After finishing my school life, I could finally attend Tokyo Collection for the first time. My goal now is to improve recognition as a strong DC brand.

―What is the concept / image for your brand’s 2019 S/S season?

This is my first collection so I strongly promote what AKARI MIYAZU is this time.

―What is your vision for your show / installation?

To let the audience feel “AKARI MIYAZU” and make my show interesting.


―What are your brand’s future outlook and goal?

In the future, I would like to develop my business in NY in the long term.


―What does Tokyo represent for you?

Tokyo is the city that gives me a lot of encounters which play important roles in my life.

―Which parts / sites of Tokyo do you like most? Why?

Places that give us realization such as busy streets where people walk past each other and somewhere we can listen to birds or insects singing under the beautiful sky.

―What are your favorite / recommended shops (of any genres, e.g. fashion stores, homeware stores, food services), facilities and sites?

A park in fron of my atelier

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