OCT. 10, 2018

Newcomer brand questionnaire | NEGLECT ADULT PATiENTS

Junnosuke Watanabe



Junnosuke Watanabe


Unisex / Ready To Wear

Brand information / About the designer

―What inspired you to become a fashion designer? Describe developments leading up to the brand launch.

I usually worked on music and I always thought that music and fashion are indivisible. Among them, I felt close to the situation that clothes jumped over the walls to the world where it is hard to jump over with music, I also wanted to do my best I started it.

―What is the brand’s concept? What do you want to communicate through fashion designing? What are the images of men and women you want to project?

I am doing the concept of ANTi ADULT. When I work, I often think that “I do not think I’ve come up with adults” While saying that while working with the adult does not work well, but, ignoring such a time in the future era I think that I would like to make the world say “F”.

―What is your source of inspiration in creating fashion? What is your process of developing a design concept?

My basic inspiration is warm incarnation. While always thinking about making new things, we are just doing imitation, but we always do impersoning thinking that it is wonderful that the wonderful progress has been built.

―Who are your current stockists (areas, retail formats, etc.)? Describe the typical followers of your brand.

Currently it is only selling at Dogenzaka’s own store in a situation where sales are not properly done yet, but in the future.I want to spread it.

―Which brands, designers, styles and cultures have had the most impact on your fashion designing, and why?

I think Malcolm McLaren has received a lot of influence from both musical and fashion perspective.

About 2019 S/S collection

―Why have you chosen Tokyo(Amazon Fashion Week TOKYO) as the venue for presenting your collection?

It is the main motivation that I wanted to participate simply, let me see some of the shows.Moreover, I also felt that foil is important in very fashion, yet I still do not know right or left
It became a feeling to go out for the time being a big event.

―What is the concept / image for your brand’s 2019 S/S season?

With ANTi ADULT as the main concept, I hope to express the narrative nature and youth unique to the Japanese.

―What is your vision for your show / installation?

I am thinking of doing very seriously and seriously.


―What are your brand’s future outlook and goal?

Although I am from Japan first, I would like to earn money by selling high clothes as a bang bang. Personally I think that it would be nice to be wearing JUSTIN BEAVER.


―What does Tokyo represent for you?

It is also my hometown and the capital of Japan, so it is one of the identities indispensable for me as well.

―Which parts / sites of Tokyo do you like most? Why?

My office and shops are all working with sticking to Shibuya Dogenzaka.There are love hotels, live houses, clubs and drinking houses in Dogenzaka, of course there are miscellaneous things not to do otherwise.Shibuya Dogenzaka who came from school days, drank, drank and drank is my youth itself.

―What are your favorite / recommended shops (of any genres, e.g. fashion stores, homeware stores, food services), facilities and sites?

Love Hotel Alan · de There is still a turning bed and there is a very emotion.

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