FEB. 20, 2019

Newcomer brand questionnaire | CINOH

Takayuki Chino




Takayuki Chino


Men’s & Women’s / Ready To Wear

Brand information / About the designer

―What inspired you to become a fashion designer? Describe developments leading up to the brand launch.

I was interested in many things,but when I thought as my job, the clothing was really fit to my feeling.
I started business after made money worked as a freelance, after graduate a technical college.

―What is the brand’s concept? What do you want to communicate through fashion designing? What are the images of men and women you want to project?

The brand is designed based on the concept of “Clothing for not only momentary existence, but long lasting in wardrobe and memory” and unconventional free inspiration from Tokyo street. The brand brings forward playful yet mature real clothing.

―What is your source of inspiration in creating fashion? What is your process of developing a design concept?

From daily life.

―Who are your current stockists (areas, retail formats, etc.)? Describe the typical followers of your brand.

Department store select shop

―Which brands, designers, styles and cultures have had the most impact on your fashion designing, and why?

I am influenced by various things, I think that the influence from counter culture is strong.

About 2019 A/W collection

―Why have you chosen Tokyo(Amazon Fashion Week TOKYO) as the venue for presenting your collection?

Because I want lots of people to know about our brand

―What is the concept / image for your brand’s 2019 A/W season?


―What is your vision for your show / installation?

I want to think about the way CINOH is transmitted better


―What are your brand’s future outlook and goal?

I want to be my brand to become such as people constantly waiting next production.
And I want to concider what the brand should be in publics, and want to expanding and have purpuse depends on what social needed.


―What does Tokyo represent for you?

It is a place that I work easily so far. Also It’s really nice and comvinient to spend time.

―Which parts / sites of Tokyo do you like most? Why?

At my home. Because I am sorrounded by the things that I like.

―What are your favorite / recommended shops (of any genres, e.g. fashion stores, homeware stores, food services), facilities and sites?

“waltz” in Nakameguro. Because I listen to music from radio casette player, these days.

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