FEB. 20, 2019

Newcomer brand questionnaire | AURALEE

Ryota Iwai




Ryota Iwai


Men’s & Women’s / Ready To Wear

Brand information / About the designer

―What inspired you to become a fashion designer? Describe developments leading up to the brand launch.

He worked at a vintage clothing store as part time job when he was student and then he began to think that he would like to be a creator.

―What is the brand’s concept? What do you want to communicate through fashion designing? What are the images of men and women you want to project?

We haven’t had a specific concept, but we have been taking care about texture, commitment to quality and elegant appearance.

―What is your source of inspiration in creating fashion? What is your process of developing a design concept?

He is inspired from the material.

―Who are your current stockists (areas, retail formats, etc.)? Describe the typical followers of your brand.

Mr.PORTER in London.We have a wide range of customers of up to 20 to 50 generations.

About 2019 A/W collection

―Why have you chosen Tokyo(Amazon Fashion Week TOKYO) as the venue for presenting your collection?

Because he would like to try new things.

―What is the concept / image for your brand’s 2019 A/W season?

We have never had a specific theme for each collection, not limited FW19 season.

―What is your vision for your show / installation?

We are going to have a talk show for students.


―What are your brand’s future outlook and goal?

First of all, continuing keep the good manufacturing. Since we will show in Europe, we would like to expand our business in overseas step by step.


―What does Tokyo represent for you?

A city that is open to any fashion.

―Which parts / sites of Tokyo do you like most? Why?

Public bath and sauna since he can take refuge.

―What are your favorite / recommended shops (of any genres, e.g. fashion stores, homeware stores, food services), facilities and sites?

Vintage clothing store in general.

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