FEB. 20, 2019

Newcomer brand questionnaire | RIEKA INOUE GNU

Rieka Inoue



Rieka Inoue


Women’s / Ready to Wear and Haute Couture

Brand information / About the designer

―What inspired you to become a fashion designer? Describe developments leading up to the brand launch.

I was making clothes myself since junior high school student. The process the fabric becomes three-dimensional is interesting. After graduating from the school I started a brand after working as a company designer.

―What is the brand’s concept? What do you want to communicate through fashion designing? What are the images of men and women you want to project?

Our concept,
It is the clothes that women wear for themselves, not the clothes they wear for someone.

―What is your source of inspiration in creating fashion? What is your process of developing a design concept?

At that time, I will inflate from what I am interested in.
There is BGM every season, just listen to that song and finish the work.

―Who are your current stockists (areas, retail formats, etc.)? Describe the typical followers of your brand.

We also accept orders as well as wholesale, we will meet with custamer as well.
I feel that they have images that want to be like.

―Which brands, designers, styles and cultures have had the most impact on your fashion designing, and why?

I have a lot.
Vivienne Westwood was very popular when I was in junior high school and I think that style has been affected. When I began studying fashion, I often looked at Alexander McQueen.

About 2019 A/W collection

―Why have you chosen Tokyo(Amazon Fashion Week TOKYO) as the venue for presenting your collection?

It is the timing when the environment surrounding the brand has changed,
I thought about doing an installation as a self-introduction.

―What is the concept / image for your brand’s 2019 A/W season?


―What is your vision for your show / installation?

We are planning something with no “Things happen as expected” .


―What are your brand’s future outlook and goal?

We are planning activities in various fields not only in the fashion design field. Among them, I would like to clarify the standing position as a fashion brand.


―What does Tokyo represent for you?

When I just came out from the locality, I thought that it was no longer foreign. Now is the city where I feel relieved when I return from a business trip abroad.

―Which parts / sites of Tokyo do you like most? Why?

It is Taito Ward where we have the atelier. There are also sightseeing spots of Ueno and Asakusa, but there are many deep shops in casual alleys.

―What are your favorite / recommended shops (of any genres, e.g. fashion stores, homeware stores, food services), facilities and sites?

Ueno at the New Year, Otori Shrine at the “TORINOICHI”,
The calendar and the city link are linked,
It is a scenery of an event that has not changed since long ago.

Go to Top