tactor

Designer

Nayuko Yamamoto

Category

Women’s / Ready to wear

Brand information / About the designer

―What inspired you to become a fashion designer? Describe developments leading up to the brand launch.

Based on the childhood memory of having fun every day by dressing up, I just simply wanted be in the place where I can share that joy and happiness with many people from different perspactive. After working in shop assistant, production management, and living abroad, I started this brand since 2017.

―What is the brand’s concept? What do you want to communicate through fashion designing?

As the brand name tactor which derived from tactile , tactility that makes you want to actually touch, and a personal value that is evoked by touching it are most important point to show our concept. We believe those personal value would make clothes as fashion.

―Who are your current stockists (areas, retail formats, etc.)? Describe the typical followers of your brand.

we only sell in Japan at the moment. People who would love to see the story behind the clothes and also has the power to decide what to like by themselves.

―Which brands, designers, styles and cultures have had the most impact on your fashion designing, and why?

From everything I saw and experienced till now taught me many things so its hard to say “what” made us to this ethetics, but especially the days in London taught me to see the things from my own point of view and believe it strong.

About 2024 S/S collection

―Why did you decide to present your collection in an online format?

We continue to produce video works as a means of conveying the brand concept in a multifaceted manner to show our season concept and atmosphere of every season, so I thought it would be a great opportunity to show our creation for more people.

―What is the concept / image for your brand’s 2024 S/S season?

“DAYS” is season theme. Coloring the dazzling ordinary days, walking together without stagnation.

―What is your vision for your show / installation? (General description only)

I think that many people are new to tactor, so I would be happy if you could see the brand itself.

Future

―What are your brand’s future outlook and goal?

We aim to be a brand that is see one step ahead of each person’s daily life through the clothing together and to being the most reliable companion.