SREU

Designer

Saori Ueki

Category

Women’s & Men’s / Ready To Wear

Brand information / About the designer

―What inspired you to become a fashion designer? Describe developments leading up to the brand launch.

When I was in high school, when I tried to make a shirt, I was so crazy that I forgot time.And,I decided to become a patterner.
But I was working away from creation.
Sometimes,I was invited to a friend of the director and started designing.

―What is the brand’s concept? What do you want to communicate through fashion designing?

I think i can’t make new clothes.The foundation of SREU is to add value by designing it to something that has no value.

―What is your source of inspiration in creating fashion? What is your process of developing a design concept?

I see people and see things.

―Who are your current stockists (areas, retail formats, etc.)? Describe the typical followers of your brand.

Department stores and select shops in Japan, Shanghai, Hong Kong, Russia and America

―Which brands, designers, styles and cultures have had the most impact on your fashion designing, and why?

JUNYA WATANABE COMME des GARCONS, HAIDER ACKERMANN, NICOLAS GHESQUIERE

About 2020 S/S collection

―Why have you chosen Tokyo (Rakuten Fashion Week TOKYO) as the venue for presenting your collection?

So far we have had exhibitions in Tokyo, Shanghai and Paris.I want to convey creation that I couldn’t convey at the exhibition.

―What is the concept / image for your brand’s 2020 S/S season?

ENTER

Future

―What are your brand’s future outlook and goal?

Growth as SREU.

About TOKYO

―What does Tokyo represent for you?

A city with many possibilities if you don’t give up.

―Which parts / sites of Tokyo do you like most? Why?

Shinjuku There is everything in Tokyo.

―What are your favorite / recommended shops (of any genres, e.g. fashion stores, homeware stores, food services), facilities and sites?

BICQLO/TONKATSU WAKO/Shinjuku ISETAN