Rakuten Fashion Week TOKYO × E-POP UP STORE

The “E-POP UP STORE” is a special EC site of RakutenFWT, available until the end of December 2020, in which you can purchase the items of 12 brands, mainly of those brands that were scheduled to participate in “Rakuten Fashion Week TOKYO 2020 A/W”, cancelled due to the spread of COVID-19.

Rakuten, Inc.
Executive Officer, E-Commerce Company, Vice President,

Mr. Ryo Matsumura

“I am happy and proud this special EC shop of ‘Rakuten Fashion Week TOKYO’ will be opened within ‘Rakuten Fashion’. In this site, through supporting the growth of young brands and introducing young, spirited domestic brands, we hope to contribute to the expansion of fashion culture in Japan, while providing a more exciting and fun-filled fashion shopping experience to users.”

Japan Fashion Week Organization
Director,

Kaoru Imajo

“Despite the difficulties of current situations, I am looking forward to working with the title sponsor, Rakuten, Inc., in this project to support the Japanese fashion industry. Furthermore, I am happy and excited that thanks to their help, we will be able to transmit the creations of Japanese designers to markets which could not be reached by JFW alone.”

Rakuten Fashion Week TOKYO　E-POP UP STORE

“Rakuten Fashion” (https://brandavenue.rakuten.co.jp/) is a fashion e-commerce site in which over 1,100 (as of March 2020) popular fashion brand shops participate. From the wide variety of items carried by all the shops, users can find and purchase the perfect fashion item they are looking for and want. Furthermore, when purchasing from this site, “Rakuten Point”, the point program of Rakuten Group, can be used for payment or accumulated towards the next purchase.