Rakuten Fashion Week TOKYO 2026 SS Event Information
Rakuten Fashion Week TOKYO 2026 SS SHOW SCHEDULE
13:00 mukcyen *JFW NEXT BRAND AWARD 2026 Grand Prix
17:00 någonstans
20:30 ANCELLM
As the grand prix winner of the JFW NEXT BRAND AWARD 2026, mukcyen—selected through JFWO’s official brand support program—will kick off the season with a runway presentation on the opening day of Fashion Week.
12:00 Bench Design Awards: Philippine Fashion Now *PHL
13:00 Global Fashion Collective *CAN
15:30 Global Fashion Collective *CAN
17:00 HUMMEL 00
19:00 HARUNOBUMURATA *TOKYO FASHION AWARD 2022
20:30 yoshiokubo
14:00 Seivson
15:00 Haute Mode Hirata
16:30 pillings *TOKYO FASHION AWARD 2022
19:00 FETICO（by R）*JFW NEXT BRAND AWARD 2023 / TOKYO FASHION AWARD 2023
Haute Mode Hirata to Hold Show Honoring the 100th Anniversary of Designer Akio Hirata’s Birth. To commemorate the 100th anniversary of the birth of legendary Japanese modiste (hat designer) Akio Hirata, Haute Mode Hirata will hold a fashion show where hats take center stage.
13:30 TSUMORI CHISATO
15:30 MARRONNIER COLLEGE OF FASHION DESIGN 2026S/S Collection
19:00 MSML
20:30 FDMTL
To celebrate the 35th anniversary of her namesake brand, designer Chisato Tsumori will host a special show titled “35th Anniversary TSUMORI CHISATO ♡♡THANK YOU♡♡♡.”
13:00 PH MODE x TYO by MFF (Manila Fashion Forward) *PHL
14:30 MITSURU OKAZAKI
16:00 Chika Kisada *TOKYO FASHION AWARD 2017
18:30 support surface
20:00 VIVIANO *TOKYO FASHION AWARD 2023
17:30 YUEQI QI *CHN
19:00 WISHARAWISH *THA
20:00 ORIMI
A Variety of Content Will be Accessible to the General Public
As a Fashion Week dedicated to creating a place where you can discover the fun and emotion of fashion, we will continue to create a variety of content and events open for the general public to enjoy, just as we did in previous seasons.
Official Media WWDJAPAN Special Event: “Invitation to Rakuten Fashion Week TOKYO”
Application period: 8/6 (Thu) – 8/20 (Wed)
Hosted by: WWDJAPAN Cooperation: JFW
Official Media FASHIONSNAP guests “SNAP” Project
During Fashion Week, FASHIONSNAP will take snapshots of stylish visitors gathered at the show venues and post them on the official FASHIONSNAP Instagram account or the ‘Street Style’ section of the website. Additionally, some of the snapshots from those who have granted permission will be featured on Rakuten FWT and Rakuten Fashion (portal site, Instagram Stories, and by R Instagram Stories).
Hostedby: FASHIONSNAP Cooperation: JFW
“35th Anniversary TSUMORI CHISATO ♡♡THANK YOU♡♡♡”
A special anniversary exhibition celebrating 35 years of TSUMORI CHISATO will be held at Shibuya Hikarie 8F (8/COURT and 8/CUBE 1, 2, 3). Step into the fantastical, joy-filled world of TSUMORI CHISATO, a brand that creates fashion for grownups with a whimsical twist.
20th Anniversary Special: Launch of Original Podcast Series in Collaboration with Culture Media Platform “Artistspoken”
In celebration of JFW’s 20th anniversary, we will launch a series of ongoing content programming through the 2026 A/W season in March next year. This initiative, which will extend beyond owned media, will include a podcast series featuring diverse voices sharing their perspectives on the joys of fashion, as well as the publication of original content, including features and interviews conducted during Fashion Week.
To mark the 20th anniversary of Japan Fashion Week, a new original podcast, RE;MODE_ROOM 20, will launch in partnership with the cultural media outlet Artist Spoken. Reflecting on twenty years of Japan Fashion Week, this program retraces its history—the countless styles and unheard voices—in the form of a “storytelling room” that connects past, present, and future to “re;mode” Tokyo fashion. Serving as the program’s navigators (to be confirmed) are Mitorizu Lily and First Summer Uika, who will each offer their unique perspectives on Tokyo Fashion Week, past and future. The first episode will debut during the week of August 25, just ahead of the new season. New episodes will continue through March next year, featuring a diverse lineup of guests ranging from celebrated designers and industry insiders to behind-the-scenes players who bring runway shows to life. Through intimate conversation, the podcast will give voice to those confronting fashion’s questions and crafting its next chapter. Further details will be announced in an upcoming release.
Official Rakuten FWT Photography Team Launches Street Snap Reel Project
Starting this season, Rakuten FWT will debut its official photography team dedicated to capturing the dynamic fashion scene at various locations throughout the event period. From an exclusive look behind-the-scenes at runway shows to candid street style snapshots that reflect the mood of Tokyo today, the content will be shared via Rakuten FWT’s official social media channels and YouTube. If you spot the official photography team during the 2026 S/S season, we warmly invite you to step in front of the camera!
Announcing Hio Miyazawa as Japan Fashion Week 20th Special Ambassador!
We are excited to announce that actor Hio Miyazawa has been appointed Special Ambassador for the 20th anniversary of Japan Fashion Week. Also active as a fashion model and known for his deep love of fashion, Miyazawa will provide an inside look into the vibrant Japanese fashion scene. Over the coming year, he will take part in a variety of JFW initiatives and events—stay tuned!
Hio Miyazawa
Hio Miyazawa Profile
Miyazawa made his acting debut in 2017 in the second season of the TV drama Kounodori: Dr. Storks. He has since appeared in many hit shows, including Gisou furin (2019), the NHK morning drama Chimudondon, and the TBS Sunday Theater Sayonara Maestro: Chichi to watashi no appassionato (January 2024).
Miyazawa has garnered much acclaim for his roles in films, including multiple awards his (2020), his first feature-length film appearance. He has since been honored as the Japan Academy Prize Newcomer of the Year for his role in Kiba: The Fangs of Fiction (2021) and Best Supporting Actor at the 16th Asian Film Awards for his turn in Egoist. In 2025, Miyazawa appears in NHK’s Drama 10 series Shiawase wa tabete nete mate and the NHK taiga drama Unbound.
Sato-san to Sato-san, in which Miyazawa plays the lead, is scheduled for release on November 28, 2025.
