Rakuten Fashion Week TOKYO 2026 S/S will feature a total of 23 brands, for 20 Official Designer Shows and 3 Partnership Shows. (including 5 first-time participants and 5 overseas). Among the participating brands is one presented through “by R,” a project led by Rakuten Group, Inc. (Rakuten) aimed at energizing the Japanese fashion scene. Shibuya Hikarie will serve as the primary venue for this season’s shows, with additional presentations taking place at various locations across the city chosen by individual brands.

9/1 (Mon)
13:00 mukcyen
17:00 någonstans
20:30 ANCELLM

9/2 (Tue)
12:00 Bench Design Awards: Philippine Fashion Now ※PHL
13:00 Global Fashion Collective ※CAN
15:30 Global Fashion Collective ※CAN
17:00 HUMMEL 00
19:00 HARUNOBUMURATA
20:30 yoshiokubo

9/3 (Wed)
14:00 Seivson
15:00 Haute Mode Hirata
16:30 pillings
19:00 FETICO（by R）

9/4 (Thu)
13:30 TSUMORI CHISATO
15:30 MARRONNIER COLLEGE OF FASHION DESIGN 2026S/S Collection
19:00 MSML
20:30 FDMTL

9/5 (Fri)
13:00 PH MODE x TYO by MFF (Manila Fashion Forward) ※PHL
14:30 MITSURU OKAZAKI
16:00 Chika Kisada
18:30 support surface
20:00 VIVIANO

9/6 (Sat)
17:30 YUEQI QI ※CHN
19:00 WISHARAWISH ※THA
20:00 ORIMI

Regarding Show Categories

As the global fashion industry continues to shift back toward physical presentations—and precisely because we live in a time saturated with digital content—JFWO has decided that, beginning with the 2026 S/S season, only brands presenting in a physical format will be included in the official schedule.
In past seasons, both solo brand shows and shows organized by national bodies were presented alongside each other. Going forward, we will define solo runway shows by individual brands as “Official Designer Shows,” representing the core of Fashion Week. Shows hosted by national organizations or featured as part of affiliated events by professional designers and brands will be recognized as “Partnership Shows.”
By clearly defining these categories, we aim to clarify the significance of each type of show and solidify our role as a platform for organizing Fashion Week.
In addition, shows presented by students or school-based organizations—the next generation of the fashion industry—will continue to be supported as “Incubation Shows” within our affiliate event programming.

Powerful Global Presence of Japan-Based Fashion Brands and Designers