Information | Rakuten Fashion Week TOKYO

TOKYO FASHION AWARD organized by Tokyo Metropolitan Government and Japan Fashion Week Organization (JFWO), which aims to support Tokyo-based fashion brands to expand their business and make great strides in the global arena, is now in its 10th year.
The award-winning brands of “TOKYO FASHION AWARD 2025” have been selected as attached.

[ Information ] AUG. 31, 2024

“by R” Exclusive Items

To commemorate Sulvam’s participation in "by R", a total of four limited-edition items will be available on the Rakuten Fashion online shopping site. These include a shirt with a tag from Sulvam’s flagship store, which opens in Paris this year, and a belt and wallet chain made in collaboration with LA-based studded belt brand HTC.

[ Information ] AUG. 30, 2024

Rakuten Fashion Week TOKYO 2025 S/S starts next Monday

Rakuten Fashion Week TOKYO 2025 S/S Show Schedule

[ Information ] AUG. 13, 2024

Rakuten FWT 2025 S/S Key Visual Movie

[ Information ] AUG. 07, 2024

RakutenFWT 2025 S/S | Show Schedule

Rakuten Fashion Week TOKYO 2025 S/S Show Schedule

[ Information ] AUG. 07, 2024

JFW NEXT BRAND AWARD 2025 Grand Prix Announcement

JFW NEXT BRAND AWARD 2025 Grand Prix TELMA

[ Information ] AUG. 07, 2024

2025 S/S Season Collection Highlights

[ Information ] AUG. 07, 2024

As a Fashion Week dedicated to creating a place where you can discover the fun and emotion of fashion, we will continue to create a variety of content and events open for the general public to enjoy, just as we did in previous seasons.

[ Information ] AUG. 07, 2024

Rakuten FWT 25 S/S Season Key Visuals

Expressing the Joy of Dressing Freely with Unique Style, Based on the concept of “FASHION FANFARE”

[ Information ] AUG. 07, 2024

Collaboration with Meta to strengthen the transmission of Instagram and Threads

In collaboration with Meta, which became an official media partner this season, the brand will carry out new collaboration projects with creators who have a high affinity with fashion and who are attracting attention as bearers of Tokyo culture.

[ Information ] AUG. 07, 2024

”MY RUNWAY” has Gotten a Boost from Domestic and International Photographers that will Capture the Show From Their Unique Perspectives!

After graduating from nursing college, he joined the United Arrows. He began picking up photography as a hobby in 2020 and became a freelance street photographer while also working as a sales rep. His contributions are mainly to fashionsnap.com, his work capturing the events of Fashion Week extending to New York as well as Seoul.

[ Information ] AUG. 07, 2024

Continuing to Attract and Support Buyers and Press From Overseas

Since the 24 A/W Season, Rakuten FWT has begun attracting more buyers and press from overseas.

[ Information ] AUG. 07, 2024

The Joint Exhibition “TRANOÏ TOKYO S/S 25” Will be Making its Japanese Debut

TRANOÏ, an international joint exhibition from Paris, France, will be partnering with JFWO to hold their first exhibition in Japan during Rakuten FWT 25 S/S.

[ Information ] AUG. 07, 2024

The Mainichi Fashion Awards

[ Information ] AUG. 07, 2024

MARRONNIER COLLEGE OF FASHION DESIGN 2025 S/S Collection（Related event）

competitiveness of Japan’s collection and textile industries, JFW also aims to support the development of students who will be the future of these industries.

[ Information ] AUG. 06, 2024

NIKKA WHISKY Becomes Official Partner of the 2025 S/S Season

The new culture that Nikka seeks to launch of “enjoying whisky freely and in a unique way” will be spreading here in Japan in tandem with the events of Tokyo Fashion Week, an event where new fashion culture is always being created. Nikka is therefore pleased to be an official partner of the 25 S/S Season of Rakuten Fashion Week TOKYO.

[ Information ] JUL. 08, 2024

JFWO | Notice of summer vacation

We will be closed for the summer vacation from August 10 (Sat.) until August 18 (Sun.), 2024.

[ Information ] JUL. 05, 2024

RakutenFWT 2025 S/S | Registration for the Press/Photographer/Buyer

Registration for the Press / Buyer, the application is available now.

[ Information ] JUN. 27, 2024

Information of Runway shows in July 2024 (Out of the Rakuten Fashion Week TOKYO 2025 S/S season event date)

Japan Fashion Week Organization (JFWO) introduced that some of the brands that have participated in our main projects such as Rakuten Fashion Week TOKYO and TOKYO FASHION AWARD, will hold Runway shows in July 2024, out of the 2025 S/S (2 Sept - 7 Sept 2024).

[ Information ] MAY. 23, 2024

24AW HIROKO KOSHINO Collection will take place on Thursday 30 May.

Starting from 2024 AW season, the “HIROKO KOSHINO” brand has decided to return to its origins, by renewing their form of presentation to be centered around a haute couture collection. Upon hearing this news, at JFWO, it is our wish to constantly transmit information on the movements of the “HIROKO KOSHINO” brand.

[ Information ] MAY. 22, 2024

Announcement of the 「JFW DIGITAL GRAND PRIX 2024」 winners

JFW DIGITAL GRAND PRIX 2024 Special Award （in alphabetical order）
FETICO （Emi Funayama）
mintdesigns （Hokuto Katsui / Nao Yagi）
RAINMAKER （Kohichi Watanabe）
SHINYAKOZUKA (Shinya Kozuka / ShimpeiKajiura)

[ Information ] MAY. 15, 2024

Information on the “JFW Brand Support Program 2025 ”

Sponsored by the Japan Fashion Week Organization
Continuation of the “JFW Brand Support Program” in 2024 fiscal year

[ Information ] MAY. 15, 2024

Rakuten Fashion Week TOKYO 2025 S/S | Start of accepting applications for participating brands

Rakuten Fashion Week TOKYO 2025 S/S | Now accepting applications for exhibition brands

[ Information ] MAR. 19, 2024

RakutenFWT 2024 A/W | all over flash report

[ Information ] MAR. 16, 2024

RakutenFWT 2024 A/W | Day 6 Report

[ Information ] MAR. 16, 2024

Day 6 (MAR. 16) | Event Schedule

Rakuten Fashion Week TOKYO 2024 A/W Day6 | 3/16（Sat）

[ Information ] MAR. 16, 2024

Day 6 (MAR. 16) | Show Schedule

Rakuten Fashion Week TOKYO 2024 A/W Day6 | 3/16（Sat）

[ Information ] MAR. 14, 2024

RakutenFWT 2024 A/W | Day 4 Report

[ Information ] MAR. 15, 2024

Day 5 (MAR. 15) | Event Schedule

Rakuten Fashion Week TOKYO 2024 A/W Day5 | 3/15（Fri）

[ Information ] MAR. 15, 2024

Day 5 (MAR. 15) | Show Schedule

Rakuten Fashion Week TOKYO 2024 A/W Day5 | 3/15（Fri）

[ Information ] MAR. 13, 2024

RakutenFWT 2024 A/W | Day 3 Report

[ Information ] MAR. 14, 2024

Day 4 (MAR. 14) | Event Schedule

Rakuten Fashion Week TOKYO 2024 A/W Day4 | 3/14（Thu)

[ Information ] MAR. 14, 2024

Day 4 (MAR. 14) | Show Schedule

Rakuten Fashion Week TOKYO 2024 A/W Day4 | 3/14（Thu)

[ Information ] MAR. 12, 2024

RakutenFWT 2024 A/W | Day 2 Report

[ Information ] MAR. 13, 2024

Day 3 (MAR. 13) | Event Schedule

Rakuten Fashion Week TOKYO 2024 A/W Day3 | 3/13（Wed)

[ Information ] MAR. 13, 2024

Day 3 (MAR. 13) | Show Schedule

Rakuten Fashion Week TOKYO 2024 A/W Day3 | 3/13（Wed)

[ Information ] MAR. 11, 2024

RakutenFWT 2024 A/W | Day 1 Report

[ Information ] MAR. 12, 2024

Day 2 (MAR. 12) | Event Schedule

Rakuten Fashion Week TOKYO 2024 A/W Day2 | 3/12（Tue)

[ Information ] MAR. 12, 2024

Day 2 (MAR. 12) | Show Schedule

Rakuten Fashion Week TOKYO 2024 A/W Day2 | 3/12（Tue)

[ Information ] MAR. 11, 2024

Day 1 (MAR. 11) | Event Schedule

Rakuten Fashion Week TOKYO 2024 A/W Day1 | 3/11（Mon)

[ Information ] MAR. 11, 2024

Day 1 (MAR. 11) | Show Schedule

Rakuten Fashion Week TOKYO 2024 A/W Day1 | 3/11（Mon)

[ Information ] MAR. 08, 2024

RakutenFWT 2024 A/W | Show schedule

Rakuten Fashion Week TOKYO 2024 A/W Show schedule

[ Information ] FEB. 15, 2024

SPECIAL INFORMATION Establishing a “HIROKO KOSHINO” Special site within the Rakuten Fashion Week TOKYO Official site

Since 1977, “HIROKO KOSHINO” has continued to present twice a year. Since the establishment of the Japan Fashion Week Organization (hereinafter indicated as JFWO) in 2005, she has participated for a total of 30 times, being the most participating brand in the history of Tokyo Fashion Week,
Ms. Hiroko Koshino has over 65 years of experience as a designer. and as an individual member of JFWO, she has been a constant supporter of our efforts.　She has been a driving force in Japan’s fashion industry for years, from its dawning to today.

[ Information ] FEB. 15, 2024

Rakuten Fashion Week TOKYO 2024 A/W A variety of contents open to the public, to be carried out

Under the theme of “OPEN,FASHION WEEK”, we will be carrying out a variety on contents and/or events that can be enjoyed by all people, through such key words which express the now of fashion, such as “AI”, “SDGs”, “Japan Technology”.

[ Information ] FEB. 15, 2024

Rakuten Fashion Week TOKYO 2024 A/W The “DIGITAL VOICE” project appointing fashionista and/or influencers

In effort to have more people feel the real of fashion week, the “DIGITAL VOICE” project appointing fashionistas and influencers will be carried out again this season.

[ Information ] FEB. 15, 2024

Rakuten Fashion Week TOKYO 2024 A/W Rakuten FWT very first full AI season key visual Using a new technique utilizing facial learning of actual models

Under the 24 year-round theme of “OPEN,FASHION WEEK”, in sync with the flow of last season expressing “liberation”, the image of the connection and happy coexistence between people and nature through garments has been expressed as a “banquet”, using the 5 elements of nature (sky/fire/water/land/wind) as a motif. It is a key visual bringing to life the skills depicted by the serendipity of AI and senses which only people are capable of.

[ Information ] FEB. 15, 2024

Rakuten Fashion Week TOKYO 2024 A/W Season Fortifying of overseas business

Official start of inviting overseas press/buyers