Moving Forward Into The Next 20 Years With The Theme: “Be The Seam That Connects The World – JFW 20 + 20 -”

A week filled with respect for 20 years of history and hope for future developments

The Japan Fashion Week Organization (JFWO) celebrated its 20th anniversary this 2026 S/S season, following establishment from its predecessor, the Fashion Strategy Council in 2005. At this commemorative milestone, we reflect on the unique history of Fashion Week since its founding, a history distinguished through the vibrant culture of Tokyo and the legacy created through numerous designers. For the next 20 years, we aim to further develop this history and make Fashion Week even more compelling for the future. Throughout the 2026 S/S and A/W seasons, JFWO is committed to undertake even more initiatives in its 20th year of operation.

Marking the start of its 20th anniversary, Rakuten Fashion Week TOKYO 2026 S/S held both its opening ceremony and 20th Anniversary Ceremony together prior to the event period

From left: JFW Executive Director Hiroshi Komoda, fashion designer Hiroko Koshino, JFW 20th Ambassador Hio Miyazawa, JFW Chairperson Tsuyoshi Shimoji ©JFWO

(Clockwise from the left) Designer Tae Ashida, Keita Maruyama, Chisato Tsumori, Hirofumi Kurino, Senior Advisor at United Arrows, and Chizuru Muko—who also served on the executive committee and authored the 20th anniversary press release—along with offering wonderful congratulatory messages for JFW’s 20th anniversary.

On Friday, August 29th, just before the start of the main events, a ceremony was held to commemorate both the opening of Rakuten FWT 2026 S/S and the 20th anniversary of Japan Fashion Week. The event celebrated designers who have participated to date as well as everyone involved in the Fashion Week. The ceremony began with a greeting from the Chairperson, followed by remarks from the Secretary General, and a special appearance by Special Ambassador Hio Miyazawa! Hiroko Koshino, who has attended the most Fashion Weeks over the past 20 years, then gave a congratulatory speech and proposed a toast.

The special award ceremony. From left : Condé Nast Japan “VOGUE JAPAN” Head of Editorial Content Tiffany Godoy; Jun.y designer Jun Yamamoto. ©JFWO

The judges gathered together to present the Grand Prix winner of the JFW NEXT BRAND AWARD 2026, a brand support program launched by JFWO in 2022, to mukcyen designer Yuka Kimura, and to Jun.y designer Jun Yamamoto, who was selected for the special award. mukcyen will held their first runway show on September 1st, right at the start of the event.
Additionally, the new collection by Jun.y (photo right), which won a special award for its creativity and high level of technique, was on special display exclusively at this event.

The Grand Prix award ceremony, from left (titles omitted) JFWO Executive Director Hiroshi Komoda; fashion journalist Mami Osugi; Fashion Core Midwest Co., Ltd. CEO Takenori Osawa; Condé Nast Japan “VOGUE JAPAN” Head of Editorial Content Tiffany Godoy; “mukcyen” designer Yuka Kimura; fashion designer Naoki Takizawa; INFAS Publications Inc. WWDJAPAN Editor-in-Chief Kaname Murakami; yoshiokubo designer Yoshio Kubo ©JFWO

The event was attended by many designers, media representatives, and fashion-conscious KOLs, adding a touch of glamour to the venue.

Guests (titles omitted) Top row, from left: RIV NOBUHIKO designer River Jang and Nobuhiko Kohama; YOKE designer Norio Terada; VIVIANO designer Viviano Su; owner and buyer Andreas Murkudis;  journalist Eugene Rabkin.
Bottom row, from left: Model Aoi; Harry Sugiyama; Nori Enomoto designer Noriko Enomoto and Asaginyo; ZUTII; AYA

This anniversary event provided an opportunity to look back on the 20-year history of Japan Fashion Week and to feel the determination to build on the legacy created by numerous designers and aim for an even more compelling Fashion Week.

Rakuten Fashion Week TOKYO 2026 S/S Season Shows Index

Official Designer Shows

1, mukcyen（NBA） ⚫︎
2, någonstans⚫︎
3, ANCELLM⚫︎
4, HUMMEL 00
5, HARUNOBUMURATA
6, yoshiokubo
7, Seivson
8, Haute Mode Hirata
9, pillings
10, FETICO （by R）
11, TSUMORI CHISATO
12, MSML
13, FDMTL⚫︎
14, MITSURU OKAZAKI
15, Chika Kisada
16, support surface
17, VIVIANO
18, YUEQI QI　※CHN
19, WISHARAWISH ※THA
20, ORIMI ⚫︎

Partnership Shows
Professional designer brand shows within national organizations and related events

1, Bench Design Awards: Philippine Fashion Now ※PHL
(Steph Verano / Nadare / Peach Garde)
2, Global Fashion Collective ※CAN
(All for You / Tan Tsung Chen / Zero Waste Fashion Storywear / No Name / Wooly X / A-Jane / Salim / Ayaka Oshita / Charin Ye)
3, PH MODE x TYO by MFF (Manila Fashion Forward) ※PHL

Incubation Show
A show featuring students and school groups who will lead the fashion industry in the future

1, MARRONNIER COLLEGE OF FASHION DESIGN 2026S/S Collection

Total of 23 brand partners　⚫︎First time participation
(With addition of one Incubation Show)

– Records from the first event in 2006 S/S (held in October 2005) to this season’s 2026 S/S (held in September 2025) –

Number of shows, presentations and digital exhibitions	1844
Participants from overseas	76 (From 32 countries/regions）
Participating brands	524

2026 S/S Season Collection Show Report

FETICO held a runway show with support of “by R,” a project aimed to invigorate the Japanese fashion scene and spread its appeal to the world.

Rakuten Group, Inc.’s “by R” project aims to invigorate the Japanese fashion scene and spread its appeal to the world. FETICO held a show through by R to commemorate the brand’s fifth anniversary. The venue, Yoyogi National Gymnasium No. 2, was decorated in pure white, reminiscent of an art museum, filled with a pleasant sense of anticipation.

This season’s muses were two female artists: artist Rebecca Horn and photographer Irina Ionesco. True to the theme “The Depth of Her,” both strongly projected their innermost selves into their work. Designer Emi Funayama stated, “I aimed to give form to what I believed to be beautiful.”

Inspired by the works of Horn, the collection featured a striking mini dress with radiating pleats and denim embellished with damask patterns—a nod to Ionesco’s worldview—rendered in jacquard. FETICO further shapes the inner worlds envisioned by its muses into its own interpretation of beauty. It felt like a timeless collaboration between powerful women across past and present.
The collection also welcomed lace-up ballet flats to its lineup of renowned comfortable footwear. Furthermore, the brand unveiled its first-ever iconic bag, “Arch.” Original accessories and lingerie expanded the brand’s depth. A collaboration with the brand THREE was also announced, with a limited-edition shade of the multi-balm “Gram Tone Color Custard” scheduled for release next March. The core of FETICO’s distinctive identity, the foundation of its overwhelming support, remains unchanged. Its stance of consistently proposing a powerful beauty is both stoic and unique. The designer herself is someone’s muse, and surely the women who aspire to FETICO and wear FETICO are also someone’s muses.

by R limited edition products are now on sale at the fashion online shopping site Rakuten Fashion. The lineup includes four limited edition items, updated versions of items that are dear to Funayama, such as shirts, bodysuits, and barrettes. Please be sure to take a look at the page below.

FETICO by R limited edition product page:
https://brandavenue.rakuten.co.jp/contents/fashionweek/trend/2026ss002/

Courtesy of brand

This season did not fail to impress with its diverse lineup of brands. Among these brands were award-winning brands, internationally known brands, established brands that have participated in previous fashion weeks, and established brands with long histories. See the show report on the following pages for more details.

JFW NEXT BRAND AWARD 2026 　Grand Prix winning brand “mukcyen”

“mukcyen,” winner of the Grand Prix at the JFW NEXT BRAND AWARD 2026, held her first ever show. Born in 1998, Yuka Kimura is a Gen-Z designer with a powerful voice who has been highly regarded for her unique worldview, which stems from her refined sense of self.

The inspiration for the collection came from a prophecy that made headlines in Japan and Asia predicting an immense catastrophe in July of 2025. The fear of the future and the potential end of the world led her to ground her creative work in “everyday life.” The brand’s signature second skinwear revealed the lines of the body, with soft colors, diagonal gathers, and pockmarked holes that gave a somewhat effortless appearance.

Doomsday could come at any moment. What if it happens while you’re sleeping? What if it’s when you go out to eat after work? With these thoughts in mind, mukcyen says she focused more on practicality than ever before. She paired a short corset with a sweatshirt that felt like loungewear, or had arms projecting through a layered torso to evoke the appearance of broken bones. mukcyen’s signature darkness blended with the doomsday lurking just beyond everyday life to create a mood you might call “emergency sensuality.”

Having received the award, designer Kimura expressed her desire to reach a global audience going forward. She said that she wants to create “things that are good for women,” starting with second skinwear with skincare functions, which has been a focus for her this season.

Designer Yuka Kimura

Many of the participating brands were TOKYO FASHION AWARD and JFW NEXT BRAND AWARD winners, as well as talented brands that have been featured through by R in previous seasons (in alphabetical order).

Numerous established, Tokyo Fashion Week award-winning brands and brands supported through the by R project participated again this season. The event drew significant attention, including its venue overflowing with the brands’ unique aesthetics.

Chika Kisada 　©Chika Kisada

HARUNOBUMURATA　@Koji Shimamura

pillings　Courtesy of brand

VIVIANO　

yoshiokubo　

Chika Kisada (Chika Kisada TFA 2017 ・ by R 2023 A/W)　/ HARUNOBUMURATA (Harunobu Murata TFA 2022) / pillings (Ryota Murakami TFA 2022) / VIVIANO (Viviano Sue TFA 2023) / yoshiokubo (Yoshio Kubo by R 2023 S/S)

Anniversary Show

Just as JFW celebrated it anniversary, two brands also celebrated their anniversaries this year and held commemorative shows.

TSUMORI CHISATO

Celebrating its fifth anniversary, TSUMORI CHISATO held its first show in seven years. The venue was TC HOUSE, an atelier that opened in Omotesando in 2022. In addition to a show for media and related parties, two shows were held for customers.

With fewer than 100 seats, guests were able to get up close and personal with the models, creating an intimate atmosphere reminiscent of a floor show, offering an intimate view of the delicate handcrafted textiles, intricate graphics, and cute accessories.

The collection’s theme was “Gratitude,” chosen in recognition of all the people whose support made the brand’s 35 years of continuity possible. The collection incorporated messages like “LOVE” and “DREAM” into its graphics to directly convey this sentiment. After the show, the venue was enveloped in applause. Numerous press members and attendees surrounded the designer to offer words of congratulation for the 35th anniversary, creating a warm celebratory atmosphere.

Haute Mode Hirata

Haute Mode Hirata, which has pioneered the possibilities of hats with a focus on creativity and tradition, held a show where hats were the main focus to mark the 100th anniversary of the birth of its founder, the late Akio Hirata. For this show, his daughter Ouko and grandchildren Saki and Sho created 31 hats, which were styled with clothing by young designers. Costume design was supported by Ryunosuke Okazaki of RYUNOSUKE OKAZAKI, Takuya Isagawa of mister it., and Tatsuya Tamada of Tamme.

Celebrities and customers flocked to the venue wearing their own favorite hats.

The seats were arranged in a spiral formation, evoking the flowing lines of the handmade hats, and the models walked slowly through them. The hats, came in a variety of unconventionally conceived shapes, from those that swayed to the rhythm of the footsteps to those that sat perfectly on the head like objets d’art.

The designers showed their commitment to materials, using tulle decorated with “Nebuta washi” paper that would otherwise have been discarded, and special leather by KYOTO Leather, which applied the Kyo-yuzen technique to bond washi paper.

The result was a timeless, three-generation memorial show that truly conveyed the importance of hats, shining with their high level of creativity and careful craftsmanship.

First Time Participating Brands

This season gained even more momentum with the debut participation of the following four brands (excluding NBA brands). We will also cover ORIMI, which closed out the final day of Fashion Week, within this overall report. (In alphabetical order)

ANCELLM

FDMTL

någonstans

ORIMI

ORIMI, designed by Kenta Orimi, made its debut at Rakuten Fashion Week Tokyo. The brand closed the event with its second runway show as a brand. The theme, “ELSEWHERE,” signifies a sense of a future which is “close yet somehow distant.” It captures feelings of alienation and disorientation within Tokyo’s inorganic, orderly urban spaces. Tailored jackets, meant to be precise, featured expanded shoulders or rolled-up collars. Shirts had wires sewn into the hems, causing them to wriggle and undulate, creating an uncanny strangeness. It poetically depicted a sense of the unknown—familiar yet unfamiliar. Many brand fans gathered at the venue, closing the Rakuten FWT 26S/S season with an enthusiastic atmosphere.

Overseas Participation

This season, two popular overseas brands who have joined previously showed: YUEQI QI (from China), showcased their strong worldview full of unique decoration. In addition, the brand well-known for its beautiful textiles, WISHARAWISH (from Thailand) showed their latest collection.

YUEQI QI ※CHN

WISHARAWISH ※THA

Returning Popular Brands

HUMMEL 00, a new fashion line that connects the tradition of Danish sports brand HUMMEL to the future; MITSURU OKAZAKI, known for their unique tailoring; MSML, helmed by three designers with musical backgrounds; Seivson with its reconstructive and elegant designs; and the brand “support surface,” which designs from three-dimensional cutting to beautifully showcase women. Many of these talented brands were making a grand return from past participation.

HUMMEL 00

MITSURU OKAZAKI

MSML

Seivson

support surface

Partnership Show

At the partnership show, the “Bench Design Awards 2025,” a competition aimed at nurturing Filipino designers, held a show featuring three winners, while the international runway platform for up-and-coming designers, “Global Fashion Collective,” held shows in two parts featuring nine domestic and international brands.
MFF, which has been participating in Rakuten FWT since 2022, is the Philippines’ leading fashion week and featured four brands: .ARCHIVES, ALODIACECILIA, and Maison Métisse from the Philippines, and Uttrykk from Japan.

Peach.Garde / Bench Design Awards: Philippine Fashion Now

Global Fashion Collective

PH MODE x TYO by MFF (Manila Fashion Forward)

Incubation Show

MARRONNIER COLLEGE OF FASHION DESIGN 2026S/S Collection

As part of JFWO’s has been focusing on “incubation” activities, shows that primarily feature students and school groups who will lead the future of the fashion industry, which are referred to as Incubation Shows. This time, Marronnier Fashion Design College held a show for the 25 S/S season in conjunction with welcoming its 76th year. Choosing the theme “Fusion,” the students took on the role of producers and presented one piece per person.

FASHION PRIZE OF TOKYO 2026 and TOKYO FASHION AWARD 2026 Announcement Event

FASHION PRIZE OF TOKYO 2026 Award Ceremony

The FASHION PRIZE OF TOKYO 2026 winners announcement ceremony and special installation were held. The Grand Prix was awarded to “YOKE” by designer Norio Terada. The installation featured the latest looks, sources of inspiration, and a movie filmed in Hokkaido. Four judges appeared at the award ceremony. Ms. Yukari Negishi, Executive Officer of Little League Co., Ltd. and Creative Director of Ron Harman Women’s, spoke on behalf of the judges, stating the reason for selecting YOKE: “We felt the brand had made steady progress. We believed that at this point in time for the brand, it is surely able to serve as a bridge between Japan and overseas.”

The winners of the FASHION PRIZE OF TOKYO will hold shows during Paris Men’s Fashion Week in January and June next year. A celebratory event is also planned for Rakuten FWT 2026 A/W in March.

[FASHION PRIZE OF TOKYO 2026 Winning Designer]
YOKE / Norio Terada

(From left) LITTLE LEAGUE COMPANY Executive Officer, Ron Herman Women’s Creative Director Yukari Negishi / Creative Director Yoshimi Nagao / Designer Norio Terada / Fashion Curator Motofumi “Poggy” Kogi / Fashion Director Ryo Takashima

11th TOKYO FASHION AWARD 2026 Award-Winning Designer Announcement Ceremony

The 11th TOKYO FASHION AWARD 2026 award winners ceremony was held. The following eight brands were awarded this year.

[Brands Receiving Support for Paris Men’s Fashion Week]
ANTHEM A (Mariko Suzuki / Nao Yoshida), kiminori morishita (Kiminori Morishita), kotohayokozawa (Kotoha Yokozawa), MATSUFUJI (Tsutomu Matsufuji)

[Brands Receiving Support for Paris Women’s Fashion Week]
KAKAN (Design Team), mukcyen (Yuka Kimura), YOHEI OHNO (Yohei Ohno), yushokobayashi (Yusho Kobayashi)

This year’s designer support has been adjusted to cover a two-year period. Additionally, a pop-up shop will be held at 10 Corso Como Seoul in South Korea, and a model presentation and pop-up shop will be held during the showroom at Paris Fashion Week. Many designers, including mukcyen designer Kimura, who won both the JFW Next Brand Award 2026 and the JFW Next Brand Award, expressed their gratitude to their collaborative teams and close associates, and expressed their enthusiasm for expanding overseas. A triumphant return event featuring the eight winning brands will be held at the official Rakuten FWT 2026 A/W venue in March 2026.

(From left) Nao Yoshida / Suzuki Mariko (ANTHEM A), Kiminori Morishita (kiminori morishita), KAKAN design team, Yuka Kimura (mukcyen), Yohei Ohno (YOHEI OHNO), Yusho Kobayashi (yushokobayashi), Kotoha Yokozawa (kotohayokozawa), Matsufuji Tsutomu (MATSUFUJI)

International Business and Outreach
Attracting Buyers and Press from Overseas. Implementing Support Projects

Journalists and buyers from overseas visit Japan

This season, fashion industry professionals from overseas visited Japan to create opportunities for global outreach and other initiatives. While inviting international buyers and press officially began with the 24 A/W season, we have further strengthened this effort by adding support programs since last season. By facilitating physical exchanges with overseas partners and enhancing information dissemination, we aim to increase the number of authentic articles published and boost buying results through first-hand exposure to Fashion Week.

(From left) Natalia Andrea Pérez Hernández, Fashion Editor at Metal Magazine and Yokogao Magazine; M-C Hill, Fashion Writer and Fashion Critic at SHOWstudio; Eugene Rabkin, Journalist; Changyong Lee and June Moon, Chief Buyers at 10 Corso Como Seoul; Sunny Luk, Associate Merchandising Director at I.T; Andreas Murkudis, store owner and buyer.

TRANOÏ TOKYO S/S 26

Now entering its third year, TRANOÏ TOKYO has moved to the Yoyogi National Stadium (First Gymnasium) and is even larger than before. Approximately 250 exhibiting brands gathered from around 30 countries, including European countries such as France and Italy, as well as Asian and African countries, Saudi Arabia, Romania, and Colombia. The event was packed from the morning on the first day, with a noticeable number of overseas buyers in attendance.

Dates: Wednesday, September 3rd and Thursday, September 4th
Venue: Yoyogi National Stadium (First Gymnasium)
Organizer: TRANOÏ (Première Vision Japan Co., Ltd.)

Strengthening Information Dissemination for the 2026 S/S Season

Rakuten Fashion Week TOKYO 2026 S/S Season Key Visual

“The Future Doesn’t Appear Out of Nowhere”

The Japan Fashion Week Organization was proud to present the key visual for the 2026 S/S season of Rakuten Fashion Week TOKYO. This visual pays tribute to the 20-year history of Fashion Week TOKYO—a platform that has brought Japanese fashion to the world—while also looking forward with hope to what lies ahead. For the 2026 S/S season, the visual draws inspiration from the design sketch, both the starting point of fashion and the purest expression of a designer’s creativity. A variety of sketches in unique styles come together to form a single, powerful wave, symbolizing both the layered history of Fashion Week TOKYO and the momentum that carries it into the future.

Above: 40 sketches created specifically for the event. These key visuals were displayed in various locations at the official venue, Shibuya Hikarie.

【STAFF CREDIT】CREATIVE DIRECTOR：SHUNSUKE KAGA(dentsu)　ART DIRECTOR：YUSUKE IMAI(dentsu) COPY WRITER：KANA KOYAMA(UEDA-KE)　CREATIVE PARTNER：KOTA YABANA(W&D PARTNERS)　PRODUCER：EMI FUNABIKI（dentsu）、YUYA SUZUKI(&WHISTLE) CREATIVE PRODUCER：YUMENO SUZUKI(dentsu Creative Force)　DESIGNER：TOSHINORI OBUCHI、KOTOMI SHIMAZU（Fabrica） ILLUSTRATION：NOBUYUKI OKU、MAYO MITANI、YUKI NISHITANI　 ILLUSTRATION COORDINATAR：KAZUMI UESHIMA（sugar）　RETOUCHER：DAISUKE ISOZAKI、REMI TERASHIMA、HIROTAKA ARAI、MAO NAOTSUKA(vons)

Japan Fashion Week 20th Anniversary Press Release and Movie Production

To mark its 20th anniversary, JFW reflected on Tokyo’s unique fashion culture, asking: “What kind of clothing has been created over these 20 years?” and “How have we continually reinterpreted the class distinctions and formal structures inherent in Western clothing through the filters of time and individuality?” Using the keywords Kawaii / Tailored / Military & Work / Denim / Dress as guides, we created a release that traces this journey, featuring carefully selected looks from the vast history of JFW’s 20 years of Fashion Week.

Full Version

Teaser Movie

Fashion Tsushin, the unique media outlet that continues to cover and broadcast the world’s fashion scene through dynamic footage, marked their 40th anniversary this year and produced a special movie reflecting on the past 20 years of JFW using a variety of their historic footage. Beyond its use on owned media, it was screened at Q’s eye in Shibuya, serving as a tool to convey the history and present state of Tokyo Fashion Week not only to press but to a wider audience.

Archives of the past 20 years were posted on the RakutenFWT official website

The Rakuten FWT official website, fully revamped this March, now featuring a page where you can view archived looks and videos from past participating brands. This valuable archive allows you to look back on the 20 years of Fashion Week history.

BRAND PAGE: https://rakutenfashionweektokyo.com/jp/brands/
COLLECTION REPORT: https://rakutenfashionweektokyo.com/jp/the41th/collection/

Miyazawa Hio appointed as special ambassador for Japan Fashion Week 20th

To mark the 20th anniversary of JFW, actor Hio Miyazawa was appointed as a special ambassador.
At the ceremony held on August 29th, he participated in his first Fashion Week event since his appointment, and on Thursday, September 4th, he attended the FDMTL show held at the official venue.

Through Miyazawa, who is also active as a fashion model and has a strong interest in fashion, we hope to further spread the appeal of Japanese fashion. He is also scheduled to take part in various JFW activities throughout the year.

Hio Miyazawa Profile
Hio Miyazawa made his acting debut in the drama series “Kounodori (Dr. Storks)” Season 2 (2017). Since then, he has appeared in notable dramas such as “Fake Affair” (2019), the NHK morning drama “Chimudondon,” and the January 2024 TBS Sunday Theater “Goodbye Maestro: My Father and My Appassionato.” His first leading role in the film “his” (2020) earned him numerous film awards. He won the Japan Academy Prize for Most Promising Actor for the film “Fang of Deception” (2021) and the Best Supporting Actor award at the 16th Asian Film Awards for the film “Egoist” (2023). In 2025, he will appear in the NHK Drama 10 “Savoring Life Through the Drama Eat, Sleep, Wait for Happiness” and the NHK Taiga Drama “UNBOUND.” His starring film “Mr. Sato and Mr. Sato” is scheduled for release on November 28th, 2025.

Strengthening Information Dissemination for the 2026 S/S Season

To mark FW20’s 20th anniversary, a collaboration with the cultural audio media platform “Artistspoken” has been launched as part of an ongoing content series leading up to the 2026 A/W season next March.
The podcast series titled “RE;MODE_ROOM 20” features comedian duo Mitorizu Lily, the show’s host, and co-host Aoiyamada. We had the pleasure of having both in attendance at this season’s event.  Check out the highlights on the Rakuten FWT official Instagram account (@rakutenfwt).

The program will feature a variety of guests through March next year, including prominent designers, industry professionals, and the unsung heroes behind the runway. Stay tuned for the first episode, “Getting to Know Tokyo Fashion Week,” which is scheduled for release at the end of September.

Snaps of visitors taken by Rakuten FWT photography crew

This season, Rakuten FWT’s official photography crew took video snapshots of attendees dressed in their beautiful outfits. They filmed the event and posted the footage as reels on the official Rakuten FWT Instagram account (@rakutenfwt).

A special teaser movie commemorating JFW’s 20th anniversary was shown on the large screen at Q’s eye in front of Shibuya Station

Influencers invited by “Pickyou” posted about the shows

Continuing on from last season, we teamed up with C2C marketplace “Pickyou” to share real-life Rakuten FWT news from a Gen Z perspective.

This time, fashion influencers selected by Pickyou were invited to attend the shows of 16 brands. Each influencer posted about the show and their styling on their own account.

Live streaming and release on YOUTUBE

For the 26 S/S season, we continued to announce the details of all participating brands’ shows on our official website, and for selected brands, we live-streamed the physical presentation.
All archived footage has been made available on YouTube at the following link:

Content Open to the Public

Official media WWDJAPAN general invitation project

Visitor SNAP project by official media FASHIONSNAP

Snapshots of stylish visitors gathering at the show venues for the opening and anniversary events, as well as during Fashion Week, were taken and posted on the official FASHIONSNAP Instagram or in the Street Style section of the website. Posts were made in collaboration with the official Rakuten FWT Instagram account (@rakutenfwt). In addition, some snaps of people who gave permission were also posted on Rakuten FWT and Rakuten Fashion (portal site Instagram stories, by R Instagram stories).

Monday, September 1st – Saturday, September 6th TSUMORI CHISATO held the event”35th Anniversary TSUMORI CHISATO ♡♡ Gratitude ♡♡♡” on the 8th floor of Shibuya Hikarie.

Tsumori Chisato welcomed her brand’s 35th anniversary with a commemorative event. The space featured approximately 170 vibrant looks, as well as a collection of precious archives that give a glimpse into the brand’s history, including handmade objects and tapestries used in exhibitions, show invitations, and more.

Other Activities by Partner Companies

Chauffeur car

BMW Japan provided chauffeured cars again this season to carry VIPs visiting Japan on a tour through the streets of Tokyo.

Provisions to visitors by sponsors and supporters

At the runway events held at the official venue, Shibuya Hikarie Hall, we distributed the energy drink Red Bull, the lightly carbonated drink “kiyasume,” and original label water featuring the Rakuten FWT key visual.
Additionally, at the event venue on August 29th, a variety of drinks were available including DASSAI NIGORI Sparkling 45, alongside a new sparkling water DASSAI DEX Sparkling Water, born from Dassai’s fermentation techniques, Beer 333 (Bier Bia Biere), Wine BREAD & BUTTER RESERVE Chardonnay / TRAPICHE MEDALLA Cabernet Sauvignon, Kiyasume, Red Bull, and our original water.

2026 S/S was the first season in Japan Fashion Week’s major milestone 20th anniversary. Through the unique history of the Fashion Weeks that have been built in Tokyo and the legacy of its many designers, it was a season filled with anticipation as we strive to make the events to come even more compelling over the next 20 years, providing a renewed sense of the wonder of fashion and the rich culture of Tokyo fashion.

We hope to make the next season and beyond even greater.

The next event, “Rakuten Fashion Week TOKYO 2026 A/W,” will be held from Monday, March 16th 2026 to Saturday, March 21st 2026.
Please continue to keep an eye on all that’s to come from Rakuten Fashion Week TOKYO.

*With some exceptions, photos are taken by ©JFWO.