There are so many outfits in the world, and people keep buying and wearing outfits for daily life. The large number of clothes has paralyzed people’s thinking of wearing and dressing. Therefore, I like to design clothing that makes people think meaning of details and wearing.
Designer
Yoshio Kubo
Yoshio Kubo graduated from Philadelphia University’s school of Textile & Science in 2000. After he graduated the school, he had been working for New York haute couture designer “Robert Danes” as an assistant designer for 4 years in New York. In April 2004, yoshio kubo came back to Japan to start his original label “yoshio kubo”.
Category
Men’s / Ready To Wear, Shoes, Bags and Accessories
Founded in Taiwan in 2017, Seivson develops collections through storytelling and perspectives across gender, culture, and borders, with runway presentations in Taipei and Tokyo.
Designer
Tzu Chin Shen
Jill is the designer of Seivson, a Taiwan-born designer brand exploring gender, culture, and border-crossing narratives through contemporary womenswear.
Category
Women’s / Ready To Wear, Shoes, Bags, Hats, Accessories
WHiTENOOK is a fashion brand founded by designer Su Xin (Elmo Su). The brand name embodies the meaning of “a place to quietly reflect on oneself and return to one’s essence.” Focusing primarily on natural materials, the brand values the texture that deepens with age and the inherent beauty of the materials themselves, pursuing minimalist designs that strip away unnecessary embellishments. With nature, time, and the relationship with the wearer as the core of its design philosophy, the brand offers a timeless wardrobe that remains a constant companion over the years, unaffected by fleeting trends. By blending Eastern tranquility with contemporary silhouettes, the brand aims to create clothing that seamlessly integrates into daily life while maintaining a distinct presence.
Designer
Elmo Su
Founder of WHiTENOOK. Since 2017, she has been involved in the founding and creative development of fashion brands, gaining many years of experience in brand development, design, and creative direction within the fashion industry. The brands she has created have earned high acclaim in the Chinese market and have grown into brands supported by a large customer base. To date, she has participated in Shanghai Fashion Week (2018, 2019, 2020, 2023, 2024) and China International Fashion Week (2022), gaining experience in both fashion design and brand management. In 2025, she founded WHiTENOOK as a brand dedicated to pursuing a more essential expression of materials and a timeless aesthetic. Through clothing crafted primarily from natural materials, the brand expresses quiet beauty, the evolution of materials, and value that deepens over time. In March 2026, WHiTENOOK presented its first runway show in Tokyo at Rakuten Fashion Week TOKYO. The brand continues to showcase new creations on the international stage.
2011.12 Launched ENFÖLD. 2014.03 Presented the ENFÖLD 2014 Fall/Winter Collection in Paris at Gallery Tomorrow, marking the start of its presentation there. 2014.09 From the ENFÖLD 2015 Spring/Summer Collection onward, introduced a collection line based on the concept of “Reconstruction, In-between, and Interrelation.” 2025.01 Launched the new line “archetype,” targeting a highly discerning executive clientele. 2025.10 Held the first independent runway show for the ENFÖLD 2026 Spring/Summer Collection. 2026.03 Made its debut at Tokyo Fashion Week with the ENFÖLD 2026 Fall/Winter Collection.
Designer
Mizuki Ueda
2000. Launched SLY. 2011.12 Launched ENFÖLD and became Creative Director. 2014.03 Presented the ENFÖLD 2014 Fall/Winter Collection at Gallery Tomorrow in Paris. 2014.09 Introduced the collection line from the ENFÖLD 2015 Spring/Summer Collection under the concept of “Reconstruction / In-Between / Interrelation.” 2017.02 Launched någonstans. 2025.01 Launched the new line “archetype,” aimed at a highly discerning executive clientele. 2025.05 Held the first independent runway show for the någonstans 2025 Fall/Winter Collection. 2025.09 någonstans debuted at Tokyo Fashion Week with the 2026 Spring/Summer Collection. 2025.10 Held the first independent runway show for the ENFÖLD 2026 Spring/Summer Collection. 2026.03 ENFÖLD debuted at Tokyo Fashion Week with the 2026 Fall/Winter Collection.
*Country / Region☆First-time brand※Partnership Show
Related Events to Host Today
Fashion Week in Color A Live Illustration Experience
“Fashion Week in Color” is an illustration exhibition by Elodie Burette, a French illustrator and fashion designer based in Tokyo, celebrating the energy, creativity, and diversity of contemporary fashion through vibrant color and spontaneous drawing. The exhibition features works inspired by fashion, street style, and portraiture, using color and expressive drawing to capture the movement, individuality, and spirit of fashion. During the event, live drawing sessions will take place at 8/CUBE on the 8th floor of Shibuya Hikarie. Visitors will have the opportunity to experience a live illustration portrait, drawn on the spot. Each completed portrait will be given directly to the person portrayed. Visitors can take home their original illustration as a personal memory of their Fashion Week experience. Through live drawing, the project captures the people and individuality of those attending Fashion Week, as well as the atmosphere and creative energy of the event as it unfolds.
Live Illustration Schedule Monday, the 31st: 12:00 PM – 1:00 PM / 2:00 PM – 7:00 PM Tuesday, the 1st: 11:00 AM – 1:00 PM / 2:00 PM – 7:00 PM Wednesday, the 2nd: 11:00 AM – 1:00 PM / 2:00 PM – 6:00 PM
*Please note that live illustration sessions take approximately 15 minutes. Please be aware that you may have to wait while we are assisting other customers.
RUN (WSN Group), a Paris-based showroom, and ANDAM—a France-based competition that discovers and supports emerging designers worldwide—held their first-ever event in Japan last season in collaboration with JFWO. Continuing this season, a “RUN x ANDAM FASHION AWARDS PARIS” showroom will be set up at the official venue, Shibuya Hikarie, during Rakuten Fashion Week TOKYO 27 S/S, connecting French design with the Asian market.
[Participating Brands] SONIA CARRASCO ANTHONY CALYDON STUDIO MARTINI BERBEC CORP LUCIE NÉOUZE SILPA TERJE VINCENTZ
At the Event Square on the 1st floor of Shibuya Hikarie, we will be holding an official photo shoot open to everyone, featuring an original backdrop designed by “RequaL≡,” a brand participating in the 2027 S/S season. This event is open to anyone who wishes to participate, including guests attending the show at Hikarie Hall and visitors to Shibuya Hikarie, so please dress up and join us for this special opportunity. During the street snap event, an official photographer will be on standby for limited times to take snapshots of anyone who wishes to participate. Additionally, a photo session by “Mitograph,” a renowned photographer in the fashion industry, is scheduled. Mitograph Instagram Account: https://www.instagram.com/mitograph/
Some of the photos taken will be featured on digital signage inside Shibuya Hikarie and on the official Rakuten Fashion Week TOKYO Instagram Stories, among other platforms. In addition, participants in the photo shoot will receive an original fan featuring the key visual for the Rakuten Fashion Week TOKYO 2027 S/S season.
Original panels designed by “RequaL≡”
Rakuten Fashion Week TOKYO 27SS Key Visual Fan
*Please note that if there are a large number of requests, we may not be able to accommodate all photo requests. *The number of original fans is limited. *Dates and times for the display of the original panels: August 31 (Mon) – September 4 (Fri) / 12:00 PM – 7:00 PM each day *JFWO’s official photographer will be taking photos from 12:00 PM to 2:00 PM (tentative) during the panel display period.
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