27SS Event Details
Ahead of Rakuten Fashion Week TOKYO 27SS, which kicks off on Monday, August 31, we’re introducing the show schedule, events open to the general public, and digital content that lets you experience the fashion week firsthand.
We plan to update this page with additional information as it becomes available. Be sure not to miss it!
27SS SHOW SCHEDULE2026.8.31 — 9.5
Public Events to Enjoy During the Exhibition
Shibuya Hikarie x Rakuten Fashion Week TOKYO Collaboration Project
This season, in a collaboration with Tokyu Corporation, which operates the official venue Shibuya Hikarie, JFWO will hold a public street snap project during the event period as well as a Gift Campaign which offering the chance to win show viewing tickets. Shibuya Hikarie has long been cherished as a Shibuya landmark. As a fashion week with Shibuya Hikarie as its official venue, we will create opportunities for visitors and many others to feel fashion close at hand, developing a fashion week that is one with the city of Shibuya.
Collection Launch: Ticket Giveaway Campaign
We will send information about this event via the ShinQs LINE account link below (located inside Shibuya Hikarie) on Wednesday, August 5 and Wednesday, August 12. From among those who apply through the event registration form, we will hold a random drawing to award 43 groups (86 people) with tickets to the brand’s collection presentation, which will be held in the Shibuya Hikarie Hall during the event period.
Please check the LINE announcement below for details.
Application Period: Until 11:59 PM on Sunday, August 16
Eligibility: Anyone who has added the official LINE account for ShinQs at Shibuya Hikarie as a friend by 6:29 PM on Wednesday, August 12.
If you’d like to participate, please register at https://lin.ee/zYZI7Xj.
Brands Eligible for the Ticket Giveaway:
MEGMIURA WARDROBE
KAKAN
RequaL≡
TAIWAN SELECT
CHARINYEH
ANNA CHOI
Street Snap Feature: “SHIBUYA FASHION STYLE”
At the Event Square on the 1st floor of Shibuya Hikarie, we will be holding an official photo shoot open to everyone, featuring an original backdrop designed by “RequaL≡,” a brand participating in the 2027 S/S season.
This event is open to anyone who wishes to participate, including guests attending the show at Hikarie Hall and visitors to Shibuya Hikarie, so please dress up and join us for this special opportunity.
During the street snap event, an official photographer will be on standby for limited times to take snapshots of anyone who wishes to participate. Additionally, a photo session by “Mitograph,” a renowned photographer in the fashion industry, is scheduled.
Mitograph Instagram Account: https://www.instagram.com/mitograph/
Some of the photos taken will be featured on digital signage inside Shibuya Hikarie and on the official Rakuten Fashion Week TOKYO Instagram Stories, among other platforms.
In addition, participants in the photo shoot will receive an original fan featuring the key visual for the Rakuten Fashion Week TOKYO 2027 S/S season.
*Please note that if there are a large number of requests, we may not be able to accommodate all photo requests.
*The number of original fans is limited.
*Dates and times for the display of the original panels: August 31 (Mon) – September 4 (Fri) / 12:00 PM – 7:00 PM each day
*JFWO’s official photographer will be taking photos from 12:00 PM to 2:00 PM (tentative) during the panel display period.
Official Partner Silent Pool Hosts a Cocktail Night Featuring Gin
“SILENT POOL GIN,” a London Dry Gin born in Surrey, England, with a lavish, almost perfume-like aroma and imported by Whisk-e Ltd., joins as an official partner for 2027 S/S. During fashion week, in addition to original cocktails served by bartenders at the foyer of the official venue Shibuya Hikarie, “SILENT POOL GIN COCKTAIL NIGHT – A Night of Style & Gin” will be held to enliven the evenings of fashion week.
SILENT POOL GIN COCKTAIL NIGHT – A Night of Style & Gin
Date: Thursday, September 3
8:00 PM–9:00 PM: For invited guests only
9:00 PM–11:00 PM: Open to the general public
(Last entry at 10:30 PM)
Venue: THE MUSIC BAR -CAVE SHIBUYA-
1-15-12 Shibuya, Shibuya-ku, Tokyo
Registration Deadline: Monday, August 31, 12:00 PM
Please review the following notes before applying.
*Advance registration is required for admission.
*Registration will close once the venue reaches capacity. (After you register, your QR code for admission will be sent to the email address you provided on September 1.)
*Please note that you may have to wait to enter depending on the time of day.
*If you are bringing guests, please use this form to register each person individually.
*Alcohol will be served at this event. Persons under the age of 20 will not be admitted, even if accompanied by a parent.
*We may ask to verify your age upon entry. Please be sure to bring a form of ID that verifies your age (such as a driver’s license or health insurance card).
*Please refrain from coming to the venue by any means of transportation, including bicycles.
*By submitting the registration form for this event, you are deemed to have confirmed and agreed that you have not violated the above notes.
Organizer: Whisk-e Ltd. (importer of SILENT POOL GIN)
Co-organizer: JFWO Official
website: https://whisk-e.co.jp/product_types/silentpool/
*Advance registration is required.
Official Media WWDJAPAN Special Project: “Invitation to Rakuten Fashion Week TOKYO”
In partnership with the fashion weekly “WWDJAPAN,” the official media of Rakuten FWT, we will hold an invitation project by public lottery for those who wish to actually see a fashion show. Anyone who registers as a member on WWDJAPAN.com can apply. As an opportunity to experience the “fun” and “wonder” of fashion, the project lets participants experience the forefront of Japanese fashion at the venue.
Application Period: August 7 (Fri) through August 20 (Thu)
Official Media “FASHIONSNAP” Snap Project
During fashion week, stylish visitors gathering at show venues will be photographed, with the snaps featured on FASHIONSNAP’s official Instagram or in “Street Style” on its website. Snaps of some visitors who give permission are also scheduled to be featured on Rakuten FWT and Rakuten Fashion (portal site, Instagram Stories, and by R Instagram Stories).
Experience Fashion Week Digitally
Experience It on the Podcast! RE;MODE_ROOM20, a Collaborative Program with Artistspoken
Welcoming guests from the front lines who lead the runway and the fashion industry, it has been well received as content that lets the general public enjoy fashion and its behind-the-scenes.
For the 2027 S/S season as well, Lily of Mitorizu will serve as the main navigator, leveraging the reach unique to podcasts to deliver hot news before and after the Fashion Week.
Experience It on Instagram! Snaps and Reels from the Official Rakuten FWT Photography Team
We will continue the snap reels by the Rakuten FWT official photo team, which began in the 2026 S/S season. From official, up-close runway footage to shots capturing the street here and now, we will deliver them via our official SNS and YouTube. If you spot the official snap team during the 2027 S/S period, your cooperation would be appreciated.
Experience It on YouTube! We’re Bringing You the Runway Show via Live Stream
During the event, runway shows by select brands will be livestreamed on YouTube. You can enjoy the shows in real time, capturing all the excitement of the venue. Please check the show schedule for the presentation times of the brands you’re interested in.
