To a new stage,
for further advancements of fashion week

As we move along to an era of with-Corona after surviving a global pandemic, in carrying out the Rakuten Fashion Week TOKYO 2023 A/W season, the Japan Fashion Week Organization (hereinafter indicated as JFWO), rather than simply returning to how things were before the corona pandemic, will be changing directions towards a new stage for further developments, with the “fusing of digital and physical” and “strengthening of power to transmit globally”, the new formats cultivated these past two years (past four seasons, including the one time the event was cancelled) at the base.

In this upcoming 23 A/W, in addition to digital projects and transmission of key visuals original to Tokyo’s fashion week, we will consciously be creating new whirls through physical exchanges and/or activities. While reverting to reconfirm points that were realized and brought about positive results, essentials, this season will be the start of taking further steps forward.

Increase in the number of participants giving physical presentations since the 20 A/W season

Since the 2020 A/W which was cancelled due to influences of the spread of the corona pandemic, and the 2021 S/S season which was held amid the corona pandemic in which only 20% gave physical presentations, at most approximately 50%. But in the last season, this revived to approximately 70%, showing a revival to situations prior to the pandemic. In the upcoming 23 A/W season, a total of 58 brands（55 presentations）(43 brands giving physical presentations / 15 brands giving digital presentations, with 17 first-time participants, 6 brands participating from overseas: as of February 14th), including the two brands giving presentations through “by R”, the support project of Rakuten Group, Inc. (hereinafter indicated as Rakuten) to support Japanese brands, will be participating. Today, we will be announcing names of participating brands, along with show schedules. This season again, the event is scheduled to be held at the main venues of Shibuya Hikarie, Omotesando Hills, along with other venues chosen by individual brands.

3/13(Mon)

11:30 IRENISA
13:00 RAINMAKER *Online
14:00 YUEQI QI (*)
15:00 D.Nart.Ampta (*)
16:00 SEVESKIG / (un)decided (*)
17:00 meagratia *Online
18:00 KHOKI (*)
19:00 Chika Kisada (by R)
20:00 EZUMi *Online
21:00 mintdesigns *Online

3/14(Tue)

12:00 Seivson
13:00 HIROKO KOSHINO *Online
14:00 pays des fées
15:30 HARUNOBUMURATA
16:30 UCF
18:00 matohu
20:00 ablankpage / AS YEARS GOES BYS ABLANKPAGE X EDWIN
21:00 SOSHIOTSUKI

3/15(Wed)

11:00 MAISON ALTERNATIVE *Online (*)
12:00 TENDER PERSON (*)
13:00 YOHEI OHNO
14:00 Maison J.Simone (*)
15:00 HEōS (*)
16:00 Queen&Jack (*)
17:00 SARTOGRAPH *Online
18:00 ATTACHMENT / VEIN (*)
19:00 VIVIANO
20:00 CHONO *Online
21:00 YOKE

3/16(Thu)

12:00 pillings
14:00 08sircus *Online (*)
15:00 JOTARO SAITO
16:00 De_caffeine homme *Online
17:00 support surface
18:00 HOLO MARKET *Online (*)
19:00 AKIKOAOKI
20:00 HYKE *Online

3/17(Fri)

11:00 FETICO
12:30 AYÂME *Online
13:30 PH MODE x TYO by MFF
14:30 TOMO KOIZUMI
15:30 MEGMIURA WARDROBE
16:30 NAPE_
17:30 INSCRIRE (*)
19:00 TAKAHIROMIYASHITATheSoloist. (by R)
20:00 六舞宴｜ROKUBUEN *Online
21:00 stein

3/18(Sat)

12:00 naokitomizuka *Online
13:00 aki masuda / SAYAKAASANO (*)
13:30 docomo × RequaL≡
15:00 HEAVEN TANUDIREDJA ANTWERP
17:00 DRESSEDUNDRESSED *Online
18:00 MURRAL
19:00 TANAKA (*)
20:00 KEISUKEYOSHIDA
 

■About brand support

“FETICO”, the first grand-prix winner of the “JFW NEXT BRAND AWARD” physical division, a new brand support program of JFWO starting in the 2023 S/S season to support and nurture new talents with the prospect to excel globally in the fashion industry, and also award-winner of TFA, will give a physical presentation again this upcoming season with continued support.
Furthermore, the first grand-prix winner of the digital division, “MEGMIURA WARDROBE”, will be presenting their very first installation.

Furthermore, this season again, the selecting of the award-winner of the digital division will be carried out (to be announced in early April). The award-winner of the digital division is to be carried out every season as a continuous support project., Furthermore, exhibits by “HAENGNAE” and “natsumi osawa”, both winners of last season’s Special Recognition Award, is scheduled to be presented at Shibuya Hikarie 8F during the term. We will be announcing details on these exhibits at a later date.