Toward a Fashion Week Unique to Tokyo – Japan Fashion Week Celebrates 20 Years

The Japan Fashion Week Organization (JFWO), originally launched as  the Fashion Strategy Forum in 2005, celebrates its 20th anniversary with the 2026 Spring/Summer season. On this milestone occasion, JFWO reflects on the distinctive history of a fashion week that could only have been possible in Tokyo and renews its commitment to creating an even more compelling fashion week that builds on the rich legacy shaped by generations of talented designers.
Over the past two decades, the world has undergone dramatic events and change, from earthquakes and the COVID-19 pandemic to the rapid rise of social media. Through it all, fashion has continued to evolve, giving rise to new forms of creative expression. Yet even amid such constant change, we believe that the value of a live fashion show, where people gather, connect, and share real energy, remains as vital and irreplaceable as ever.

Be the Seam That Connects Past, Present, and Future

Be the Seam That Connects the World

Fashion—
The sum of its creator’s sensibilities, philosophies, craftsmanship,
Each piece holds its own distinct value.

And yet, few things cross borders of nation and language
Like fashion does,
Bridging people across the world.

That is why we connect fashion.
By bringing together independent values,
We give rise to new culture and creativity.
And through fashion, we connect the world.
With our gaze fixed on the challenges facing the environment,
And beyond the divisions and disparities that divide society,
We envision a world where all values are respected.

In a way, we are a “seam”—
A seam that connects the world,
A seam that makes space for complexity and individuality,
Weaving together the future of humanity.

Japan Fashion Week Organaization

 – First held in 2006 S/S (October 2005) to 2026 S/S (September 2025)-

Number of Participating Brands 524

International Participation 76 (from 32 countries and areas) in alphabetical order

A wide range of participants, including various Asian countries and regions (as hubs of Asia), Africa, which is becoming a new fashion trend, and European brands that focus on the Japanese market.

AFROMATIC TOKYO / Men’s & Women‘s： Nigeria
(A)crypsis® / Women‘s ：Taiwan
De_caffeine homme /Men‘s： Korea
FACE A-J / MAXHOSA AFRICA / South Africa, Nigeria , Kenya
HENRIK VIBSKOV / Men‘s & Women‘s： Denmark
Johan Ku Gold Label / Men‘s & Women’s： United Kingdom
KOCHÉ / Women’s & Men’s ：France
Umit Benan / Men‘s： Italy
Wilsonkaki / Men‘s & Women‘s：Hong Kong
WISHARAWISH /Men’s & Women’s：Thailand
(X)S.M.L /Men’s & Women’s： Indonesia
YUEQI QI /Women‘s： People’s China 　AND MORE….

※ In alphabetical order

Supporting Programs and Global Initiatives in Recent Years

In 2014, JFWO established a new award program aimed at showcasing the potential of Japanese designers both domestically and abroad. Through this initiative, many designers and brands have gained opportunities to present their work at overseas shows and showrooms, helping to expand their presence on the international stage.

FASHION PRIZE OF TOKYO

2018 Mame Kurogouchi / 2019 AURALEE / 2020 TAAKK / 2021 CFCL / 2023 TOMO KOIZUMI / 2024 M A S U

TOKYO FASHION AWARD

2015 D.TT.K / sulvam / FACETASM / FACTOTUM / writtenafterwards / JOHN LAWRENCE SULLIVAN
2016 ETHOSENS / and wander / AVALONE / COOHEM / Name. / WHIZ LIMITED
2017 doublet / Chika Kisada / ROGGYKEI / TAAKK / YOHEI OHNO / BED j.w. FORD
2018 BODYSONG. / KUON / soe / DIGAWEL / Children of the discordance / F/CE.®
2019 CINOH / JieDa / ANEI / Nobuyuki Matsui / POSTELEGANT / RAINMAKER
2020 Re:quaL≡ / meanswhile / YUKI HASHIMOTO / IHNN / SHOOP / FUMIE TANAKA
2022 YOKE / HARUNOBUMURATA / KIDILL / MALION vintage / pillings / malamute / SUGARHILL / DAIRIKU
2023 IRENISA / KHOKI / TENDER PERSON / VIVIANO / AKIKOAOKI / FETICO / INSCRIRE / TANAKA
2024 SHINYAKOZUKA / FAF / Kota Gushiken / tanakadaisuke / PHOTOCOPIEU / mister it. / HAENGNAE / SOSHIOTSUKI
2025 KANEMASA PHIL./ tokio / SATORU SASAKI / HATRA / RIV NOBUHIKO / paratrait / TAN / Tamme

JFW NEXT BRAND AWARD

2023 Grand Prix_FETICO Special Award_HAENGNAE / natsumi osawa
2024  Grand Prix_KANAKO SAKAI Special Award_fluss
2025 Grand Prix_TELMA